Master’s Degree
SAI is pleased to offer Master’s Programs at Domus Academy and Nuova Accademia di Belle Arti, in Milan.
Domus Academy offers the following Master’s programs:
- Master’s in Accessories Design
- Master’s in Business Design
- Master’s in Car Design
- Master’s in Fashion Design
- Master’s in Fashion Management
- Master’s in Fashion Styling & Visual Merchandising – NEW!
- Master’s in Interaction Design
- Master’s in Interior and Living Design
- Master’s in Marketing of Luxury Goods – NEW!
- Master’s in Product Design
- Master’s in Service & Experience Design
- Master’s in Urban Vision and Architectural Design
- Master’s in Visual Brand Design – NEW!
Nuova Accademia di Belle Arti offers the following Master’s Program:
| MASTER’S IN ACCESSORIES DESIGN |
|---|
Domus Academy, center of excellence in research and development of project design and Ars Sutoria, the most prestigious historical Institute of technical specialization in leather goods and shoes, have agreed on a partnership based on the didactics of the Master in Accessories design at Domus Academy in 2012, making the most of the different characteristics and experiences to provide students with a unique path of excellence.
The evolution of the Fashion System demands for the designers not only to be able to design collections, but also to be professional characters with growing multi-disciplinary competences, capable of managing and communicating with the various sectors involved. Today the fashion designer needs to be manager and art-director at the same time, and must be able to manage the project up to the product, the communication and the retail aspects.
The Master in Accessories Design focuses specifically on everything that revolves around people and clothes. Bags, leather goods, shoes, glasses, gloves, belts, jewels, hats, scarves etc…. these items often become as significant creations as the clothes they should just complete and, for this reason, they often represent a strong element for characterization and style uniqueness.
| MASTER’S IN BUSINESS DESIGN |
|---|
In Design driven firms, managers must be able to combine managerial skills, creativity and entrepreneurial spirit, within a perspective able to embrace at the same time design and production, tradition and innovation, reality and vision, everyday life and future. The modern manager is a figure that gets trained and thrives in a border area where designers, managers and entrepreneurs, experts in enterprise and corporate organizations, in information technology, communication, marketing, contribute to the creation of new operative codes and a new strategic language for the companies and the market.
The Master Course in Business Design stems from the core idea that the project is the hinge and the guide of the enterprise and it aims at bringing quality within the territories of product, services and social enterprises. In accordance with this view, the Master Course in Business design is an interdisciplinary faculty founded on an innovative teaching model that applies a radical vision of the learning by doing approach to realize an environment in which students learn by doing, analyzing problems, designing and verifying the solutions, interfacing at the same time with a network of entrepreneurs and companies who participate actively and directly in the students’ training.
| MASTER’S IN CAR DESIGN |
|---|
The automotive scenario is changing, as the vision of a car as an object of desire, representing a lifestyle, a concentration of performance and beauty. Today, car design has to face the challenges represented by traffic, the changing urban scenarios all over the world, environmental concerns in the public opinion, increasing attention to safety of passengers and people, the effects of the global financial crisis and the issue of fuel costs.
Domus Academy’s Master Program in Car Design is part of the design logic of an increasing functional relation between mobility and territory, facing the complexity of developing vehicles suited to new needs. Automotive companies need a new generation of car designers, capable to integrate tradition with changing and diverse market requirements and new technological developments.
The Master in Car Design aims at updating and developing professional competencies of young, promising designers. It benefits from Italian car design tradition, and it pursues an integrated design approach, where means of transportation are built respecting ergonomics, safety, without forgetting the environmental impact, and taking into a very serious account aesthetics.
| MASTER’S IN FASHION DESIGN |
|---|
The main formative objective of the Master Course in Fashion Design is to acquire an in-depth knowledge of the fashion sector in all of its aspects, through an integrated approach between creative, cultural, productive marketing and communication aspects.
The path of the Master in Fashion Design is a path of experience, research and project making, created combining the theoretic patrimony of innovative and expert didactics with the fundamental contribution of a close and concrete collaboration with prestigious companies and professionals, who chose to follow the students during their training.
Studying Fashion Design in Italy is a unique experience that allows being in direct contact with this world, its protagonists and events, and the constant dialogue with professionals, contribute to the development of professional characters able to successfully express their creativity and to face effectively the evolution of the challenges presented by the field.
The Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) recognizes the elevated of Domus Academy’s Fashion Department.
| MASTER’S IN FASHION MANAGEMENT |
|---|
Fashion companies are constantly looking for people capable to match creativity and management: a new generation of managers, suited to the specific requirements of Fashion. Domus Academy, thanks to its long lasting experience in Fashion education, has taken this challenge and has developed a unique approach to work out and strengthen the peculiar managerial competences necessary to work within the Fashion world.
The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. The Program follows a cross-field and multicultural approach, matching management and fashion styling, linking knowledge of the product to sensitivity to fashion.
The Master in Fashion Management will provide participants with a strong, robust basis of fundamental managerial tools and with the necessary conceptual framework to understand and follow modern fashion languages and trends. Participants will also have the possibility to gain direct experience developing projects on specific topics chosen among the hottest issues in Fashion, and they will have the chance to work together with the most outstanding professionals and the most prestigious fashion brands. A series of meetings with companies’ executives and visits to fashion companies will be a key element of the program.
The Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) recognises the elevated level of Domus Academy’s Master in Fashion Management
| MASTER’S IN FASHION STYLING & VISUAL MERCHANDISING |
|---|
In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. This strategic figure will be able to create, through photografic shots, the “fashion message” making the products appealing and so giving an added value to the creativity of designers. He/She will be the aesthetic coordinator of the point of sale, where the brand values will be highlighted by researching the most effective way to reach the reference target market.
| MASTER’S IN INTERACTION DESIGN |
|---|
The Master course in I-Design comes from a challenge: to bring the originality of Italian Design in the world of Information and Communication Technology (ICT). The course represents the natural evolution of a series of training and research initiatives developed in Domus Academy since 1983 on theme of technological innovation and on the design of intangible relations with interactive objects and services. It is part of a permanent laboratory on the themes of digital information with the culture of design at its centre, intended as knowledge of the changing world and as a way of learning by designing. I-Design is a direct connection to the themes of information and interaction, but it is also a reference to the culture of Italian Design and of the Made in Italy, as original approach in balance between design and corporate culture. It blends creative skills and understanding of the media with the ability to transform design visions into business opportunities by adopting points of view connected to the market strategies and logics.
| MASTER’S IN INTERIOR AND LIVING DESIGN |
|---|
The Department was born with the objective to work on the whole universe of urban experience. In this perspective, the department has created a training project of excellence able to reflect on the changes and transformations of the built space, promoting a permanent research activity for design models and solutions that are appropriate and innovative.
Domus Academy has always had a wide and multidisciplinary approach to design research and teaching, which makes it possible to have a wide vision on design. The Master in Interior and Living Design intends to focus on the need to explore all aspects that concern design: from the most technical to the most intuitive ones, and to combine them in order to contemplate the various nuances of meaning in the words to live, to dwell, to use. Milan offers a wide range of historical and contemporary stimulating examples; its long tradition in experimenting and finding practical solutions to the problems of living and dwelling makes it unique.
| MASTER’S IN MARKETING OF LUXURY GOODS |
|---|
Today´s luxury professionals require a deep knowledge of the contemporary world and of the complexity of the luxury market. They are also requested to have the flexibility to adapt their skills in a constantly changing scenario and in several different fields.
The Master Program in Marketing of Luxury Goods is designed to give students a leading edge in the highly competitive fields of High Fashion, Jewellery, Luxury Beverages & Spirits, Luxury Hotels and SPAs, Automotive (Cars and Yachts), Cosmetics and Perfumes, etc. combining marketing and business management skills.
| MASTER’S IN PRODUCT DESIGN |
|---|
Nowadays, skilled designers can make it in the design world of the post-industrial and information era only if endorsed by a complex and sophisticated professionalism, which can autonomously master very dynamic and multi-disciplinary competences. A designer’s activity in fact, doesn’t only involve the design and production of a service or a product, but it implies its promotion and marketing, as well as the aptitude to keep a constant dialogue with different actors and the handling of market rules which are often unconventional.
Stemmed from this viewpoint, the Domus Academy Master Course in Design offers a path of research, experience and design which combines the theoretical richness of an expert and innovative didactic system with the close and concrete collaboration of prestigious firms and professionals who chose to follow the students in their education.
| MASTER’S IN SERVICE AND EXPERIENCE DESIGN |
|---|
Due to the utmost importance of the service sector in our contemporary world economy, high customer expectations for a quality level of service standard is rapidly expanding. Thus, service companies will be looking for greater differentiation and competitiveness through innovative ideas and outstanding experiences, hence, requiring more qualified professional profiles. Service design is a relatively recent interdisciplinary practice that emphasizes the centrality of users and the user experience into service management and innovation, promoted by a growing community of academic and professional practitioners, in Europe and abroad.
Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.
| MASTER’S IN URBAN VISION AND ARCHITECTURAL DESIGN |
|---|
The Department was born with the objective to work on the whole universe of urban experience. In this perspective, the department has created a training project of excellence able to reflect on the changes and transformations of the built space, promoting a permanent research activity for design models and solutions that are appropriate and innovative.
The growth of new urban landscapes has determined a remarkable change in the organization of the space: it is no longer the concentrated city, but it is the territory, the landscape, the container of everything. This new model of contemporary city can be assimilated to an archipelago where each unit has its own connotation, but where the social values as well as the activity are strictly connected with the relations existing with the other units.
| MASTER’S IN VISUAL BRAND DESIGN |
|---|
The concept of branding is moving away from the traditional idea of creating an “image” to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers’ psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.
Branding is now much more than the definition of a visual image: it’s the creation of a rich and attractive environment, to catch the consumer’s attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand.
The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking.
| MASTER’S IN INTERIOR DESIGN: NEW DOMESTIC LANDSCAPES |
|---|
The home has always been a reflection of how society, economy and culture influence everyday human existence. In the last decade, profound lifestyle changes have been taking place worldwide and they are deeply affecting how we conceive the home of the future. Within less than 20 years, more than 70% of the world’s population will be living in metropolises, and the evolution of the idea of home will more and more reflect this global change. In this Master program, held in English, students consider all the ways in which homes and interior design will reflect the transformations taking place in our cities. They examine the domestic environment in all its roles: as shelter, as workplace, as borderland between public and private space, as both a meeting place and a place of refuge and solitude. Traditional classroom study will be combined with experimental workshops devoted to new design themes, materials research, and the application of new solutions and technologies to real-world challenges.