SAI is pleased to offer Master’s Programs at Domus Academy, in Milan. Programs are 12 months long and UK accredited, and students may receive an internationally recognized Master’s degree from the University of Liverpool (if applicable), in addition to a Master’s Diploma from Domus Academy.
Domus Academy offers the following Master’s programs:
- Master’s in Accessories Design
- Master’s in Business Design
- Master’s in Car Design
- Master’s in Fashion Design
- Master’s in Fashion Management
- Master’s in Fashion Styling & Visual Merchandising
- Master’s in Interaction Design
- Master’s in Interior and Living Design
- Master’s in Marketing of Luxury Goods
- Master’s in Product Design
- Master’s in Urban Vision and Architectural Design
- Master’s in Visual Brand Design
|MASTER’S IN ACCESSORIES DESIGN
The Master program provides a wide view on accessories in their different domains: from leather goods to costume jewelry, in line with the increasing need of the market to have specialized designers with a fashion advanced approach. The program is designed to enhance the growth of professionals able to satisfy the requirements of the job market, at the same time offering a deep and personal vision of the project.
This program is aimed at developing fashion projects to a professional standard, identifying a personal style in accessories design showing a high-level management skills in the development of innovative proposals, presenting a mature interpretation of one’s own style in relation to international fashion.
Moreover, Domus Academy ensures that students attending the academy become aware of the great opportunities surrounding them, such as the fact that Milan is an international and design-oriented city with a lot of famous design studios and agencies, research labs, trade fairs and companies.
|MASTER’S IN BUSINESS DESIGN
Business Design is the concept of generating new business and innovation through design.The program is an educational project aimed at training students to think creatively and to learn how to develop their own innovative and original ideas.
The Master Course in Business Design has been designed with the aim of underlining the importance of Design for production, economy and the quality of life. The Master in Business Design is based on the concept of generating new business and innovation through Design, starting from the idea that Design is the key factor towards generating socio-cultural transformations.
This course is aimed at empowering students to think creatively, to provide learning by designing experience shaped on a project-based program structure. It also tries to disseminate creative thinking and design culture for non-design organizations in order to innovate process and governance.
Historically the Master in Business Design was conceived from the outcome of a field research developed with the foundation of Domus Academy and turned into an educational program.
|MASTER’S IN CAR DESIGN
This Master program integrates digital technology potential with design sensitivity and business mindset to create interactive design products and solutions. The course aims at providing students with practical and conceptual skills to carry out a problem setting activity, using their imagination to develop concepts, scenarios and strategies based on the introduction of digital solutions in the everyday life environment, integrating design and creative sensitivity to more technical and market-oriented competence.
The aim of the Car & Transportation Design Master’s Course is to provide young professionals with the expertise to conceive innovating solutions in designing new generations of vehicles, more in line whit the current and incoming mobility scenario.
The Car and Transportation Master’s Course grows from the idea that the acquisition of professional and eclectic competence, combining creativity, multidisciplinarity, organizational skills and management of the design processes and at the same time, able to deal with the complexity of the design for the trasportation, considering technologies, ergonomics, constraints production, environmental variables, and finally style, is a valid address for those who want to embark on this career path.
The Car and Transportation Master’s Course defines a new professionalism, from designer to strategic designer, able to intervene in the complexity of design processes across the entire value chain, from the brief generation to the definition of the concept , from the design of the vehicle to its identity and market positioning, up to its communication.
|MASTER’S IN FASHION DESIGN
The Master program provides an integrated approach between cultural, design, production, marketing and communication aspects through a dialogue with experts in the field. The program is designed to contribute to the development of professionals able to express their creativity and face the new challenges coming from the Fashion world.
The Master program aims at providing participants with a 360 degree perspective on cultural research culminating in a design project.
The main objective of the Master in Fashion Design is bringing students in direct contact with the real world of fashion design industry in Italy and abroad. The course will not only provide the students with the instruments to understand how things are done, but also to assist each one in working out the reasons why they are done.
Besides the “problem solving” skill, typical of the design culture, students are encouraged to develop a “problem setting” approach, in which the practical knowledge they have gradually acquired becomes part of the individual capability for critical elaboration.
|MASTER’S IN FASHION MANAGEMENT
The Master program aims at training the new managerial class for the fashion field: open minded professionals able to enhance and to turn into business the creativity of fashion designers and to bring innovation in management and production processes, in marketing strategies, in communication and distribution for the existing and the new markets.
The Fashion Management Master Course trains students in the field of Fashion Management with a peculiar teaching/ learning strategy, which involves a constant dialogue with managers, fashion industry practitioners, creative professionals working in the fashion world. The programme aims at graduating top quality specialist profiles in the domain of Fashion Management matching creative and managerial aspects by means of an integrated strategic approach and making students outline a personal analytic approach and an advanced individual expressive language; develop advanced research investigation in order to face different ranges of projects and ideas; enhance a personal approach to the project in terms of intellectual and conceptual development.
Most of the teachers/ project leaders are professionals running their own consulting activities and working in different companies. Several fashion industry partners are involved in the workshops to implement the “learning by doing” experience offered to the students.
|MASTER’S IN FASHION STYLING & VISUAL MERCHANDISING
In a competitive market, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. This strategic figure will be able to create, through photographic shots, the visual fashion message making the products appealing and so giving an added value to the creativity of designers.
The Master in Fashion Styling and Visual Merchandising provides students with a Master’s level experience in the field of Fashion Styling and Visual Merchandising through the peculiar Domus Academy teaching/learning methods, which also involve constant dialogues with professionals, creative people coming from the fashion world and companies.
The programme aims at training professionals on the theme of Fashion Styling and Visual Merchandising, giving birth to a new professional figure: the Visual Fashion Brand Communicator, a global “ director” of the visual communication of a fashion brand with an integrated approach of creative aspects.
The programme aims at making students develop a critical appraisal methodology in the analysis of fashion advertising and its history, in the use of graphic design tools, and the crucial importance of aesthetic in fashion. The analysis of visual merchandising strategies for showrooms, concept stores, mono-brand stores and department stores, all through the understanding of the window’s display is another key element along with the understanding and acquisition of the necessary tools to create a visual strategic language for a fashion brand. Students will also develop a theoretical, analytical and critical approach towards relevant issues related to a specific segment into the fashion stylist, visual merchandising and brand communication field.
|MASTER’S IN INTERACTION DESIGN
This Master program integrates digital technology potential with design sensitivity and business mindset to create interactive design products and solutions.
The course aims at providing students with practical and conceptual skills to carry out a problem setting activity, using their imagination to develop concepts, scenarios and strategies based on the introduction of digital solutions in the everyday life environment, integrating design and creative sensitivity to more technical and market-oriented competence.
The Interaction Design Master Course aims at providing students/designers with theoretical knowledge and professional skills to carry out a “problem setting” activity aimed at developing concepts, scenarios and strategies based on the introduction of interactive and digital technology in everyday’s life environment.
The approach, based on the tradition of Italian design, sees the educational path as an integration and extension of the professional path.
The programme is structured as an exploration of research and design experiences, that does not only provide the tools for helping students to understand “how” things are done, but also to assist them in working out the reasons why they are done.
During the course students will develop theoretical knowledge and professional skills for practicing interaction designing within the corporate and design consultancy context, understand the constitutive features characterizing a specific User Experience, conceive envisioning scenarios and design concepts and earn a critical competence in selecting and applying methods, tools and resources for running a design-driven project.
|MASTER’S IN INTERIOR AND LIVING DESIGN
The Master program is a training program of excellence, enabling students to reflect on the changes and transformations of the built space, promoting a permanent research activity for design models and innovative solutions.
The program provides a cultural knowledge that is halfway between arts and other disciplines.It explores all the aspects concerning interior design, from the most technical to the most intuitive ones.
The Master Course graduates top-level profiles specialized in the field of Interior and Living Design themes. It aims at creating a new profession: a spaces-and-services designer, who knows how to combinetechnical/design knowledge and solid cultural background with the strategic ability to identify new scenarios.
The program makes students develop an aptitude for creative problem solving. To achieve this goal, they are led in an on going research that exposes them to theory best practices and methodologies necessary to engage in a problem setting activity.
The course aims at developing sophisticated and informed understanding of appropriate research methodologies for Interior Design projects providing a platform for inter and cross-disciplinary working, team-working and cultural interaction.
|MASTER’S IN MARKETING OF LUXURY GOODS
Nowadays, luxury brands require a new breed of managers, capable of managing both business, innovation and creative imperatives. The goal of the program is to ensure participants develop a global vision of the luxury sector, some solid marketing and managerial abilities and the capacity to engage with innovation and creativity.
The programme of the Master in Design & Marketing of Luxury Goods is workshop-based, supported by seminars, tutorials, lectures, work-in-progress sessions, critiques and a series of tutor led-projects. Through a pro-active relationship with the Course Staff and Project Leaders, students will lead their project work and be supported through consultative and advisory tutorial guidance.
|MASTER’S IN PRODUCT DESIGN
The Master program is an exploration of research and design experiences, providing not only tools for how to do but finding reasons why doing. This flagship program of Domus Academy has given birth to more than a generation of designers. The Master in Product Design program is grounded in experience, research and design, which integrate the heritage of prestigious theoretical teaching with practical contributions from professionals and companies in the field of design.
The Master Course in Product Design aims at training students to grow into individuals capable of developing remarkable professional skills and willing to play an active role while proposing new intuitions, aesthetic visions and cultural values.
The course is structured as an exploration of research and design experiences, which does not only provide the “how to do” tools but helps each and every individual to find the reasoning behind their doing
|MASTER’S IN URBAN VISION AND ARCHITECTURAL DESIGN
The Master program trains professionals to reflect on space metamorphosis within contemporary urban contexts, to re-design spaces, to manage complex architectural and territorial issues with a particular focus on architectural design, landscape and planning.
Working on the interplay among the multiple project scales within the urban context, the course suggests a vision in which architecture, planning and design skills, social and economical analysis contribute to the creation of a new professional identity able to redefine functions and aesthetics of the urban spaces.
The Master Course graduates high level profiles able to investigate on urban and architectural issuesgenerated within contemporary urban contexts, as well as professionals capable to experiment appropriate and innovative research tools and design methods to define project scenarios in the field of architecture,landscape and urban planning.
Furthermore, the programme, which deals with the complexity of topics linked to the urban experience and works on the interplay among the multiple project scales within the urban context, offers a vision where urban planning, architecture, landscape and design skills, social and cultural analysis, communication tools, converge to create a new professional identity, able to redefine the functions and aesthetics of the urban space.
Students learn how to develop a spatial approach that conceives the urban and architectural design project as a process concurring to the definition of the urban pattern; to develop a critical understanding of research and design methodologies, within the Urban and Architectural Design domain; to practise concept generation ability within set strategies, combining imaginative insight and cogency of arguments; to train in design research, on capacities and possibilities of a place for architectural and urban development; to carry on complete design processes, articulating logic and systematic sequence of coherent project steps and progressively interpreting morphological, typological, technological and aesthetics concerns; to enhance the ability to produce future visions of urban and architectural development, in answer to transforming scenarios; to develop the ability to communicate research and design works through effective tools within a professional and intercultural arena; to develop an insight into the evolving profession of urban designers and architects in a globally oriented practice and in various contexts; to reproduce a professional context of work, where interdisciplinary teams with specific skills are involved.
|MASTER’S IN VISUAL BRAND DESIGN|
The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking.
The concept of branding is moving away from the traditional idea of creating an “image” to represent the name and the values of a company, by exploring a broader view that incorporates several disciplines, from visual design to sound design, from storytelling to consumers’ psychology and marketing techniques
The Master’s in Visual Brand Design is a unique opportunity for acquiring hands-on skills and in-depth knowledge on how to design the identity of a company and/or organisation, by integrating graphic design skills with strategic thinking.
The concept of branding is moving away from the traditional idea of creating an “image” that represents the name and values of a company, by exploring a broader view that incorporates several disciplines, from visual design to sound design, from storytelling to consumer psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and orchestrate them into a consistent brand identity.
Branding is now much more than just the definition of a visual image. It is the creation of a rich and attractive environment, grabbing the consumer’s attention and bringing that person into the brand world, to share those brand values and to become an informal sponsor of the brand.
The Master will provide graduates with key skills to become a Visual Brand Designer with a complex and rich approach, capable of orienting company needs towards an innovative direction.