Master’s in Interaction Design
Interaction Design Department, Master’s Director: Claudio Moderini
The MA in Interaction Design is offered during the following term/s:
September 2012 – August 2013
| PROGRAM DESCRIPTION |
|---|
Designing, producing, promoting and marketing a product or a service in the post-industrial society of information, requires designers with very specific skills, able to dialogue with different players and to handle the market following non-conventional rules.
The Master course in I-Design comes from a challenge: to bring the originality of Italian Design in the world of Information and Communication Technology (ICT). The course represents the natural evolution of a series of training and research initiatives developed in Domus Academy since 1983 on theme of technological innovation and on the design of intangible relations with interactive objects and services. It is part of a permanent laboratory on the themes of digital information with the culture of design at its center, intended as knowledge of the changing world and as a way of learning by designing. I-Design is a direct connection to the themes of information and interaction, but it is also a reference to the culture of Italian Design and of the Made in Italy, as original approach in balance between design and corporate culture. It blends creative skills and understanding of the media with the ability to transform design visions into business opportunities by adopting points of view connected to the market strategies and logics.
Program Objective: The program aims at providing students and designers with practical and conceptual skills to carry out a “problem setting: activity, using their imagination to develop concepts, scenarios and strategies based on the integration of ICT in every day’s life, blending design and creative sensitivity with more technical and market-oriented competence.
| PROGRAM OUTLINE |
|---|
First semester (January-July). The first semester is a full immersion in the “teamwork design” activities to update the skills students have acquired in their backgrounds and to bring them towards a common vision. The lectures held during the first month are aimed at connecting the world of ICT and design culture to social and economic sciences, artistic practices and technological experimentation through a constant multidisciplinary confrontation. The workshop activity follows. The workshops are aimed at creating concepts and scenarios on themes such as interactive objects, tools and environments, media and languages formats and services related to digital media
Second Semester (September-December). The second semester is dedicated to the preparation of the Master thesis. The students will choose a specific theme of I-Design to develop and broaden, by elaborating a personal project through a multidisciplinary point of view based on the ability to understand the complexity of current design activity. The course finishes with the presentation of the thesis and with the final exhibition “Aperto al pubblico”.
| AUDIENCE |
|---|
The MA in I-Design is open to candidates with a background and/or professional experience in Architecture, Communication Science, Computer Science, Economics, Engineering, Fashion Design, Industrial Design, Management, Media and Web Design, Visual and Graphic Design.
| REQUIRED SOFTWARE |
|---|
Microsoft Office Suite
Photoshop
Illustrator
Flash
3D modeling programs (Alias, 3D Studio Max, Maya, Cinema4D, etc..)
Video Editing softwares (Final Cut Pro or Premiere)
Post Production softwares (After Effects or Motion)
Optional:
ActionScript 2.0/ActionScript 3.0
VVVV
Pure Data
NodeBox
OpenFrameworks
| IN COLLABORATION WITH |
|---|
3M
Camper
Canon
Cappellini
Colorado Film
Hager Group
Fujitsu
Logstoff.com
Mattel
Mediamarket
Motorola
Pioneer
Samsung
| CAREERS |
|---|
The objective of the Master in I-Design is to train designers with practical and conceptual tools, needed to develop concepts and strategies for the ICT world, blending design and creative sensitivities with more specific skills.
The students attending the course will develop skills and abilities able to cover several design and strategic roles, such as:
- Interactive Designer
- User Experience Designer
- Creative Director
- Strategist
- Design Director
- Research Centers
- Telecommunication companies
- Architecture and Design studios
| COMPETITION: “PAY ATTENTION” |
|---|
Have you designed an outstanding interactive installation? Have you ever waved visionary concepts for ground-breaking social networks? Did you investigate the burgeoning augmented reality domain? Have you ever tested your skills at conceiving mobile applications for tablets or smart phones? Did you research the field of disruptive interaction paradigms? Have you dug on visions to exploit the Cloud Computing potential? Do you think you have a brilliant solution for next-generation web services? Have you an idea for a digitally enhanced daily object?
The Competition: Send us your best project, or research: it can either be a website, and interactive installation, a graphical interface, a mobile app, an electronic device or any other project that embodies an interactive experience.
Materials Required:
- Written description of the project: maximum 3 A4 pages plus reference materials such as images, link to websites, videos, slide presentations. The presentation technique is free according to the expressive skills of the candidate;
- Curriculum vitae of the participant: maximum 1 A4 page;
- Statement of purpose: maximum 5 lines on an A4 page.
The candidates are asked to send their materials in one sole file in .PDF format Any further attached material will be considered a plus and will be evaluated by the jury.
Prizes:
- One scholarship covering 70% of the total tuition fee of the Master Program.
- One scholarship covering 50% of the total tuition fee of the Master Program.
- One scholarship covering 30% of the total tuition fee of the Master Program.
Deadline: Electronic entries must be sent to: micaela@saiprograms no later than May 4, 2012. Candidates will be informed about the results of the competition by e-mail on May 18th, 2012.