Master’s in Visual Brand Design
Master’s Director: Claudio Moderini
Scientific Director: Stefano Cardini
The MA in Visual Brand Design is offered during the following term/s:
September 2012 – January 2013
This program is not yet validated by the University of Wales. Students will receive a Master’s Diploma from Domus Academy at the completion of the program.
| INTRODUCTION |
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The concept of branding is moving away from the traditional idea of creating an “image” to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers’ psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.
Branding is now much more than the definition of a visual image: it’s the creation of a rich and attractive environment, to catch the consumer’s attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand.
The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking.
| PROGRAM |
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The program of the Master Course in Visual Brand Design has a structure consisting of three main parts:
- The first part of the course is mainly didactic and aims at providing students with the Master’s fundamentals: visual design and branding culture; visual design techniques (from traditional illustration and branding techniques to digital media); cross-platform presence; the brand as a global experience. Two main workshops will follows lectures and seminars of the first months helping the students to measure their abilities with the creation of a communication campaign and with their skills on giving visibility to a brand, project, event, product, etc…
- The second part of the Master will be carried out through workshops giving insights and first-hands experiences on themes such as the Value of Brand, Multimedia Brand Design, Metaproject for Brand Development, Infodesign and Magazine Design, Urban Branding, Storytelling as a Branding Tool. Short hands-on workshops on techniques such as traditional print and calligraphy will be held to increase the technical knowledge of the participants.
- The last part of the course is dedicated to the preparation of the Master thesis.
| VISITING PROFESSORS |
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Domus Academy can count on the collaboration of a network of visiting professors, designers, representatives of companies, coming from different fields, for the realization of its lectures, workshops and for a constant involvement in the most prestigious international initiatives.
| REQUIRED SOFTWARE |
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Information coming soon!
| IN COLLABORATION WITH |
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The workshops of the Master in Visual Brand Design will be held in cooperation with companies/organizations operating within the creative industry, from design to fashion, whom have built on the Made in Italy center of excellence in those areas.
| CAREERS |
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The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.
| COMPETITION: “BRAND NEW TALES” |
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Have you ever designed the brand identity for a start-up or a new company? Are you an expert in data-visualization and/or info-graphic? Did you investigate the ways in which social media influence corporate communication strategies? Do you have a brilliant solution for communicating the identity of a cultural and business event (e.g. festivals, trade fairs, exhibitions)? Have you designed the visual and brand identity catering to local and regional institutions (e.g. city councils, regional and, districts administrations, NGO…). Do you think you have an idea on how to promote a brand by way of a digital media platform?
The Competition: Send us your best project, concept or even realization: it can either be a communication campaign, a brand identity manual or program, a graphical interface, a visual signature system, a typographic work, or any other project that embodies a compelling visual brand experience.
Materials Required:
- Written description of the project: maximum 3 A4 pages plus reference materials such as images, link to websites, videos, slide presentations. The presentation technique is free according to the expressive skills of the candidate;
- Curriculum vitae of the participant: maximum 1 A4 page;
- Statement of purpose: maximum 5 A4 pages.
The candidates are asked to send their materials in one sole file in .PDF format. Any further attached material will be considered a plus and will be evaluated by the jury.
Prizes:
- One scholarship covering 70% of the total tuition fee of the Master Program.
- One scholarship covering 50% of the total tuition fee of the Master Program.
- One scholarship covering 30% of the total tuition fee of the Master Program.
Deadline: Electronic entries must be sent to: micaela@saiprograms no later than May 4, 2012. Candidates will be informed about the results of the competition by e-mail on May 18th, 2012.