Domus Academy
Luxury Brand Management Master's Degree 2019/20
One Year

In the Master in Luxury Brand Management program, students learn how to help luxury brands develop meaningful values, powerful messaging, and memorable customer experiences. Participants analyze individual and social behavior of customers and apply insights to plan new products for a luxury collection, create fashion editorials, or design compelling displays of luxury goods.


Degree Length
One year; Fall & Spring Intakes

Application Requirements
Complete online application
Personal statement (300-500 word essay)
Curriculum vitae/Resume
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form

Application Deadline
Fall Intake: June 15, 2019
Spring Intake: November 1, 2019
Apps accepted after deadline as space permits

Program Dates
Fall Intake: August 27, 2019 – Mid July 2020
Spring Intake: Jan 20, 2020 – Late Jan 2021


Eligibility Requirements

Age: 18+

Academic: Completed Bachelor’s degree

*contact SAI if you don’t meet requirements

Undergraduate GPA:* 2.5 (on a 4.0 scale)

English Language:* Non-native English language speakers must submit IELTS: 5.0+ or equivalent.



Program Aims & Objectives
The Master in Luxury Brand Management program prepares students to manage the delicate balance between creativity and business for luxury brands. Students will learn how brand’s purpose and offer can fit within a broader demographic, sociological and cultural landscape. Tomorrow’s luxury brand managers will investigate the emerging values attached to the concept of luxury. Students will realize how branding is science and art, logic and emotions. They will practice how to recognize customer individual behaviors and social patterns, and uncover powerful insights to support luxury brands in developing strong point of views, meaningful values, strong emotional connections, through engaging and memorable experiences.

Moreover, Domus Academy ensures that students attending the academy become aware of the great opportunities surrounding them, such as the fact that Milan is an international and design-oriented city with a lot of famous design studios and agencies, research labs, trade fairs and companies. Students at Domus Academy come from about 50 different countries and this fact makes it an international school where different cultures can be met; Domus Academy is part of an international network of universities and the faculty of the academy are internationally renowned professionals in their field.

Learning Outcomes
Upon successful completion of the program, students will have:

  • Acquired the essential notions of the luxury industry, the history of luxury, the evolution of the very nature and definition of luxury (from aspirational to absolute luxury), its consumers, the main markets players, market segments and business models;
  • Acquired an in-depth understanding of the specificities 9 of luxury companies assets (heritage & innovation, quality, craftsmanship & excellence, exclusiveness & selectiveness);
  • Acquired a strong understanding of the importance of brand equity development, brand DNA & identity, brand territory definition and development which are at the core of any development strategy within the luxury sector;
  • Gained critical awareness towards the distinctive features of luxury goods & services and developed relevant sensitivity to the cultural aspects behind the concept of luxury;
  • Developed strong capabilities to enhance innovation and dialogue with other strategic functions related to the development of innovation and creativity (from creative department to style & art direction, marketing, R&D, external creative agencies, etc.);
  • Developed the mind-set to push boundaries, promote innovation and pursue new visions in a sector which has always strived for creativity;
  • Acquired an in-depth knowledge of luxury communication strategies, from traditional media (advertising, PR, events, sponsoring & collaborations) to digital, social media and special projects development;
  • Understood key retail marketing levers and successful key management channel factors, the elements for a seamless integration between physical channels and online channels (the omnichannel strategy);
  • Demonstrated their capability to combine strong analytical skills with creative ones in order to manage inspirational techniques to identify and shape future design and marketing opportunities;
  • Demonstrated an ability to effectively communicate concepts, methods and proposals in a spoken, visual and written form.

Degree & Concentration
Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR). The Academic Master’s Degree is validated through NABA, Nuova Accademia di Belle Arti Milano. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma.

Domus Academy’s accreditation has helped build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team.

Domus Academy’s accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree.

Career Opportunities
The Master in Luxury Brand Management aims to equip students with skills and abilities to become Luxury brand manager, product manager, marketing manager, communication & PR manager, or branding & marketing consultant.

Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:

  • Translation into Italian (by certified translator) of the student’s High School Diploma*
  • Translation into Italian (by certified translator) of the student’s High School Academic Transcripts*
  • Translation into Italian (by certified translator) of the student’s Bachelor Degree*
  • Translation into Italian (by certified translator) of the student’s Undergraduate Academic Transcripts*
  • “Dichiarazione di valore in loco” (Declaration of Value) of the student’s High School Diploma & Bachelor Degree. (The “Dichiarazione di valore in loco” is the document attesting that the study qualification obtained in the student’s country of residence is valid for accessing Italian Universities or Academies)

For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.

*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.

The program is organized in four main modules lasting eight weeks each that include courses and workshops, followed by an 8 week internship period and a final portfolio presentation. For a full description of the program structure see Luxury Brand Management Master’s Degree.

Core Workshops – Required

  • Strategic Brand Management Workshop
  • Digital Luxury Communication Workshop

Elective Workshop – Choose one

  • Entrepreneurship Through Design
  • Fashion Buying

Courses

  • Strategic Branding
  • Advanced Business for Design
  • Integrated Communication Strategy
  • Personal Branding

Professional Experience
The Professional Experience is the final step of a process in which students, thanks to a one-to-one tutorship, receive a deep and balanced evaluation of their skills and aspirations, in order to build a career, which fits their aims. There are three kinds of Professional Experiences:

  • Internship in a Company/Firm: the students will be hosted in a work environment developing assigned real projects.
  • Field Learning Experience: a work project carried out on campus in collaboration with a company and supervised by a project leader. The students will approach contemporary themes and explore a wide range of design subjects in a multidisciplinary environment.
  • Entrepreneurship Module: an entrepreneurial journey in order to develop business and managerial skills. The students will be given a specific toolbox of frameworks and approaches both in theory and practice. In all cases during this crucial phase students are mentored on a step-by-step basis, and acquire the fundamental experience of dealing with the real world, with real business and with the people working in the field.

Pre-Departure Calendar
June 15 2019
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
Coming soon
DA Scholarship Application Deadline
May 1 2019
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
Coming soon
DA Scholarship Awards Announced
July 1 2019
Balance of Total Program Fee Due

On-Site Calendar
August 27 2019
Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in is followed by a brief program orientation.
Coming soon
DA Academic Orientation Days
DA orientation includes academic policies and information, as well as opportunities for students to get to know each other and meet professors.
Mid July 2020
Graduation & Program End

Pre-Departure Calendar
November 1 2019
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
Coming soon
DA Scholarship Application Deadline
October 1 2019
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
Coming soon
DA Scholarship Awards Announced
December 1 2019
Balance of Total Program Fee Due

On-Site Calendar
January 20 2020
Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in is followed by a brief program orientation.
Coming soon
DA Academic Orientation Days
DA orientation includes academic policies and information, as well as opportunities for students to get to know each other and meet professors.
Late Jan 2021
Graduation & Program End
SAI Program Fees* USD
Application Fee $125
Program Fee
Includes tuition, Master’s degree and SAI Select Services, no housing (see What’s Included).
$35,900
Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
Contact SAI
Optional / Additional Fees:  
International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
$85

*prices are subject to change

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,500
Visa
Visa and Permit to Stay fees.
$300 $300
Books, Supplies & Course Fees
$200 / course $200 / course
Housing
SAI can provide recommendations.
$800 / month $1,500 / month
Meals
Combination of cooking at home and eating out.
$600 / month $1,000 / month
Personal Expenses $250 / month $350 / month
Transportation within Milan area
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Select Services Program; it includes the important on-site services!

  • Academic Master’s Degree awarded by Nuova Accademia di Belle Arti (NABA)
  • Master’s Diploma from Domus Academy
  • Program tuition
  • Student health insurance providing full coverage and medical emergency evacuation
  • SAI orientation to the host city and school
  • SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

  • Admissions counselor assigned to you, providing friendly assistance throughout your study abroad experience
  • Helpful pre-departure tools and resources
  • Assistance with student visa application
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports
Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.

About SAI

SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.