Domus Academy
Visual Brand Design Master's Degree 2018/19
One Year

Imagine. Symbolize. Synthesize. In the one year Master’s in Visual Brand Design at Domus Academy students gain the skills to identify a company’s core assets and to cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand.


Degree Length
One year; Fall & Spring Intakes

Application Requirements
Complete online application
Personal statement (300-500 word essay)
Curriculum vitae/Resume
Digital portfolio
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form

Application Deadline
Fall Intake: June 15, 2018
Spring Intake: November 1, 2018
Apps accepted after deadline as space permits

Program Dates
Fall Intake: Early Sept 2018 – Mid July 2019
Spring Intake: Mid Jan 2019 – Late Dec 2019


Eligibility Requirements

Age: 18+

Academic: Completed Bachelor’s degree

*contact SAI if you don’t meet requirements

Undergraduate GPA:* 2.5 (on a 4.0 scale)

English Language:* Non-native English language speakers must submit IELTS: 5.0+ or equivalent.



Program Aims & Objectives
The Master in Visual Brand Design is a unique opportunity for acquiring hands-on skills and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking.

The concept of branding is moving away from the traditional idea of creating an “image” that represents the name and values of a company, by exploring a broader view that incorporates several disciplines, from visual design to sound design, from storytelling to consumer psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and orchestrate them into a consistent brand identity.

Branding is now much more than just the definition of a visual image. It is the creation of a rich and attractive environment, grabbing the consumer’s attention and bringing that person into the brand world, to share those brand values and to become an informal sponsor of the brand.

The Master will provide graduates with key skills to become Visual Brand Designers with a complex and rich approach, capable of orienting company needs towards an innovative direction.

Learning Outcomes
Upon successful completion of the course, the student will have:

  • Demonstrated an individually driven conceptual research project using design research methods, tools and techniques appropriate to professional standards in the Visual Brand design practices;
  • Demonstrated an understanding of the professional field of Visual Brand design and its restraints, and ability to deal with requests as well as being able to interpret their own work in the professional context;
  • Demonstrated a critical and personal development in defining and managing advanced process related to the project of visual experiences and brand presence;
  • Effectively demonstrated a reflective and evaluative approach to their own work allowing them to act independently in identifying, implementing and sustaining individual research and practices at a professional level;
  • Demonstrated knowledge and critical thinking on design culture and cross-disciplinary approaches related to Visual Brand Design and its interlinking with other design and business driven disciplines;
  • Demonstrated personal and reflective thinking on diverse dimensions of Visual Brand design with reference to social, cultural, economical and technological implications.
  • Demonstrated the ability of conceiving innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries and organizations at different design scales;
  • Demonstrated self and professional management skills in terms of Visual Brand in a multi-cultural domain, teamwork and time constraints at a professional level;
  • Demonstrated an ability to effectively communicate concepts, methods and design proposals through a variety of techniques including visual, oral and prototyping.

Degree & Certification
Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR). The Academic Master’s Degree is validated through NABA, Nuova Accademia di Belle Arti Milano. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma.

Domus Academy’s accreditation has helped build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Domus Academy’s accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree.

Career Opportunities
The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:

  • Translation into Italian (by certified translator) of the student’s High School Diploma*
  • Translation into Italian (by certified translator) of the student’s High School Academic Transcripts*
  • Translation into Italian (by certified translator) of the student’s Bachelor Degree*
  • Translation into Italian (by certified translator) of the student’s Undergraduate Academic Transcripts*
  • “Dichiarazione di valore in loco” (Declaration of Value) of the student’s High School Diploma & Bachelor Degree. (The “Dichiarazione di valore in loco” is the document attesting that the study qualification obtained in the student’s country of residence is valid for accessing Italian Universities or Academies)

For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.

*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.

The program is organized in four main modules lasting eight weeks each that include courses and workshops, followed by an 8 week internship period and a final portfolio presentation. For a full description of the program structure see Visual Brand Design Master’s Degree.

Core Workshops – Required

  • Identity Design Workshop
  • Product Strategy Workshop

Elective Workshops – Choose one

  • Envisioning Workshop
  • Experience Design Workshop
  • Free Choice Workshop

Courses

  • Design Culture
  • Graphic Design Tools
  • Research & Design Methods And Tools
  • Business For Design
  • Personal Branding

Internship


Pre-Departure Calendar
June 15 2018
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
Coming soon
DA Scholarship Application Deadline
May 1 2018
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
Coming soon
DA Scholarship Awards Announced
July 1 2018
Balance of Total Program Fee Due

On-Site Calendar
Coming soon
Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in is followed by a brief program orientation.
Coming soon
DA Academic Orientation Days
DA orientation includes academic policies and information, as well as opportunities for students to get to know each other and meet professors.
Coming soon
Lectures & Workshops Begin: Module 1
Coming soon
Lectures & Workshops End: Module 1
Coming soon
Exams: Module 1
Coming soon
Fall Break (no class)
Coming soon
Lectures & Workshops Begin: Module 2
Coming soon
Lectures & Workshops End: Module 2
Coming soon
Exams: Module 2
Coming soon
Winter Holiday Break (no class)
Coming soon
Lectures & Workshops Begin: Module 3
Coming soon
Lectures & Workshops End: Module 3
Coming soon
Exams: Module 3
Coming soon
Winter Break (no class)
Coming soon
Lectures & Workshops Begin: Module 4
Coming soon
Lectures & Workshops End: Module 4
Coming soon
Exams: Module 4
Coming soon
Internships Begin: Module 5
Coming soon
Internships End: Module 5
Coming soon
Exams: Module 5
Coming soon
Final Exams
Coming soon
Graduation & Program End

Pre-Departure Calendar
November 1 2018
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
Coming soon
DA Scholarship Application Deadline
October 1 2018
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
Coming soon
DA Scholarship Awards Announced
December 1 2018
Balance of Total Program Fee Due

On-Site Calendar
Coming soon
Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in is followed by a brief program orientation.
Coming soon
DA Academic Orientation Days
DA orientation includes academic policies and information, as well as opportunities for students to get to know each other and meet professors.
Coming soon
Lectures & Workshops Begin: Module 1
Coming soon
Lectures & Workshops End: Module 1
Coming soon
Exams: Module 1
Coming soon
Winter Break (no class)
Coming soon
Lectures & Workshops Begin: Module 2
Coming soon
Lectures & Workshops End: Module 2
Coming soon
Exams: Module 2
Coming soon
Spring Break (no class)
Coming soon
Lectures & Workshops Begin: Module 3
Coming soon
Lectures & Workshops End: Module 3
Coming soon
Exams: Module 3
Coming soon
Summer Break (no class)
Coming soon
Lectures & Workshops Begin: Module 4
Coming soon
Lectures & Workshops End: Module 4
Coming soon
Exams: Module 4
Coming soon
Internships Begin: Module 5
Coming soon
Internships End: Module 5
Coming soon
Exams: Module 5
Coming soon
Final Exams
Coming soon
Graduation & Program End
SAI Program Fees* USD
Application Fee $125
Program Fee
Includes tuition, Master’s degree and SAI Select Services, no housing (see What’s Included).
$35,000
Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
Contact SAI
Optional / Additional Fees:
International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
$85

*prices are subject to change

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,500
Visa
Visa and Permit to Stay fees.
$300 $300
Books, Supplies & Course Fees
$200 / course $200 / course
Housing
SAI can provide recommendations.
$800 / month $1,500 / month
Meals
Combination of cooking at home and eating out.
$600 / month $1,000 / month
Personal Expenses $250 / month $350 / month
Transportation within Milan area
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Select Services Program; it includes the important on-site services!

  • Academic Master’s Degree awarded by Nuova Accademia di Belle Arti (NABA)
  • Master’s Diploma from Domus Academy
  • Program tuition
  • Student health insurance providing full coverage and medical emergency evacuation
  • SAI orientation to the host city and school
  • SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

  • Admissions counselor assigned to you, providing friendly assistance throughout your study abroad experience
  • Helpful pre-departure tools and resources
  • Assistance with student visa application
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports
Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.

About SAI

SAI Programs is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.