Istituto Marangoni, Milan
Fashion Digital Management 2019/20
9 months

The course presents an in-depth assessment of fashion as a social and cultural phenomenon, looking at past traits and future trends; the aim is to provide qualitative business expertise and innovative digital business models that can be applied to any setting. Participants also investigate specific areas of the fashion business that have been re-shaped by digital means, such as research and product development, the use of innovative materials, communication channels, and areas of merchandising, retail, and operational marketing.


Application Requirements
Completed online application
Signed personal statement
Curriculum vitae/resume
2 reference letters
Copy of university diploma
Academic transcripts
Portfolio (where requested)
Passport scan (photo page)
2 digital photos (passport-style)
Italian privacy consent form

Degree Length
9 months; October intake

Application Deadline
June 1, 2019
Apps accepted after deadline as space permits

Program Dates
Oct intake: September 15 2019 – June 05 2020


Eligibility Requirements

Age: 18+

Academic: Completed Bachelor’s degree

*contact SAI if you don’t meet requirements

Undergraduate GPA:* 2.5 (on a 4.0 scale)

English Language:* Non-native English language speakers must demonstrate CEFR B2 level, and submit IELTS 6.5+ (no elements below 5.5).



Certification attained: Istituto Marangoni Certificate

The impact of the digital revolution on fashion companies is paramount; fashion is fixed on being ‘plugged in’. From new ways of designing products and concepts, to the development of collections, distribution channels, marketing and communication; digital media influences all areas of the industry. The digital strategist of a fashion company is a well-rounded professional able to understand global and omnichannel consumers: they understand their tastes, trends, habits and behavior, driving the company forward to create new products or compelling ways to engage their followers in a unique customer experience via social media, digital PR, and influencers. This 9-month postgraduate level course provides participants with a complete framework in fashion company management and processes, focused around the impact and power of present and future digital and social media channels.

Educational Aims

  • to develop flexible approaches to program delivery and student support which reflect the needs and expectations of our students;
  • to provide a supportive and inclusive learning environment which will enable success for all learners;
  • to encourage the development of students’ intellectual and imaginative powers, creativity, independence, critical self-awareness, imagination and skills that will enhance global employment opportunities on graduation in all programs;
  • to establish a culture of constant improvement in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the Institutions vision and strategic objectives;
  • to provide a learning experience that is informed by research, scholarship, reflective practice and engagement with the industry and the professions.

Final Learning Outcomes
On successful completion of their course of study students will be able to:

  • Understand the process of developing and nurturing Fashion Brands in a Digital environment;
  • Develop a broad knowledge of the fashion industry under a cultural, social and technological point of view;
  • Evaluate the different career paths offered by fashion organizations and the relative business models;
  • Acquire professional mastery of the digital research methodologies: from global trend to big data;
  • Critically and actively approach the fashion communication mix understanding how to interact with influencer, social media and digital PR professionals.

Also, they will have the qualities needed for employment in situations requiring the exercise of initiative and personal responsibility together with decision-making in complex and unpredictable situations.

The Master’s course will focus on the following areas:

  • Digital Technology in fashion
  • Digital Business models
  • Brand management & digital Brand management
  • Marketing
  • Digital Communication: social media & digital PR
  • Digital Research: big data / small data
  • Content management
  • CRM/SEO/SEM
  • E-commerce
  • Consumer Insight
  • Sociology, Fashion History, Culture

The specific methodology of this course will be based in part with formal lecture and in part with a strong exposure to industry professionals and company projects. Brand Management and Marketing lessons will be important to give a strategic framework to the students based on the idea of building the ideal profile for future Chief Digital Officer in a Fashion House, as evolution of the role of CMO. In other subjects, like big data or Digital communication subjects, the focus will be also on updated technical aspects to build professional able to interact and brief experts.

However, the focus will be always kept on business and managerial approaches, non ICT ones. Visits will be organized to Digital media, Digital PR agencies, virtual retailers and other specific environment while during the Master many professionals will bring their expertise as testimonials. The individual project will be chosen by the students in the specific field of interest to better explore a possible area of application: industry 4.0, social media, omnichannel communication. It could be also a new business idea linked to digital as an e-commerce.

Self-Directed Study plays a major role in this program, where students are expected to spend time researching and analyzing subject matter independently to support and substantiate taught material.

Formal Lectures form an integral part of the program and with formal delivery of key information to the whole cohort. At this level it is expected that students will use the lectures as a stimulus for further study/reading.

Seminars are used to build on themes taken from the lecture program. Students are encouraged to make an active contribution by sharing in the argument and debate.

Visiting Lecturers are invited to deliver specialist lectures to enhance the delivery of the units.

Individual Tutorials are used when individual student work is being discussed or the guidance required is specific to one particular student. It is especially important in the dissertation phase and may be face to face, over the telephone, via e-mail or Skype.

Small Group Tutorials enable students to discuss and plan their work in greater detail than is possible with larger groups. It encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in others.

Video Presentations are used to give a more in-depth understanding of a specific issue.

Case Studies are used for detailed discussion of real-life situations.

Demonstrations are normally of a technical nature and are necessary in certain subject areas. Studio / Workshop / Laboratory / Practical Sessions > may be used to enable the creative and practical skill development of the student in an environment which simulates that of industry.

Group and Team Work requires students to operate as a member of a group or team and they usually have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.

Study Trips give students the opportunity to go outside the institute’s environment to enhance their understanding of specific subject material. If assessment is dependent on information collected whilst undertaking the study trip, the trip would be considered mandatory. The cost of study trips can be either the responsibility of the student or on occasion included in the annual study fee. If the visit is within the city students pay for public transport. This will be outlined at the beginning of any unit where such a trip is foreseen.


Pre-Departure Calendar
June 1 2019
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
July 1 2019
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
July 15 2019
Balance of Total Program Fee Due

On-Site Calendar
September 15 2019
Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in includes a brief program orientation.
October 01 2019
Academic Program Begins
June 05 2020
Graduation & Program End
SAI Program Fees* USD
Application Fee $125
Program Fee
Includes tuition, Master’s certificate and SAI Select Services, no housing (see What’s Included).
$40,300
Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
Contact SAI
Optional / Additional Fees:  
International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
$85

*prices are subject to change

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,500
Visa
Visa and Permit to Stay fees.
$300 $300
Books, Supplies & Course Fees
$200 / course $300 / course
Housing
SAI can provide recommendations.
$900 / month $1,750 / month
Meals
Combination of cooking at home and eating out.
$600 / month $1,000 / month
Personal Expenses $250 / month $350 / month
Transportation within Milan area
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Select Services Program; it includes the important on-site services!

  • Istituto Marangoni Certificate indicating completion of Master’s level course
  • Program tuition
  • Student health insurance providing full coverage and medical emergency evacuation
  • SAI orientation to the host city and school
  • SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

  • US-based admissions counselor assigned to you, providing friendly assistance
  • Helpful pre-departure tools and resources
  • Assistance with student visa application
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports
Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 91 or more days are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.

About SAI

SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.