Ready to Study Abroad?
Our admissions counselors can’t wait to help you!
The brand manager’s role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. The Fashion & Luxury Brand Management master’s course provides in-depth knowledge of branding, specifically for the fashion and luxury goods industries.
Degree Length
9 months; October, February & April intake
Application Requirements
Completed online application
Signed personal statement
Curriculum vitae/resume
2 reference letters
Copy of university diploma
Academic transcripts
Portfolio (where requested)
Passport scan (photo page)
2 digital photos (passport-style)
Italian privacy consent form
Application Deadline
October intake: June 1, 2019
February intake: October 1, 2019
April intake: December 1, 2019
Apps accepted after deadline as space permits
Program Dates
Oct intake: September 15 2019 – June 05 2020
Feb intake: Early Feb 2020 – Late Sept 2020
Apr intake: Early April 2020 – Late Oct 2020
Age: 18+
Academic: Completed Bachelor’s degree
*contact SAI if you don’t meet requirements
Undergraduate GPA:* 2.5 (on a 4.0 scale)
English Language:* Non-native English language speakers must demonstrate CEFR B2 level, and submit IELTS 6.5+ (no elements below 5.5).
Certification attained: Istituto Marangoni Certificate
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
Educational Aims
Program Aims
Learning Outcomes
On successful completion of their course of study students will be able to:
The Master’s course will focus on the following areas:
Course teaching methods are mainly based around formal lectures, workshops, seminars and self-directed study and within this structure a range of approaches to learning and teaching is employed as appropriate to the situation. Industry experienced specialists and visiting specialist Lecturers (industry professionals) make valuable contributions and facilitate important links to professional practice.
Self-Directed Study plays a major role in this program, where students are expected to spend time researching and analyzing subject matter independently to support and substantiate taught material.
Formal Lectures form an integral part of the program and with formal delivery of key information to the whole cohort. At this level it is expected that students will use the lectures as a stimulus for further study/reading.
Seminars are used to build on themes taken from the lecture program. Students are encouraged to make an active contribution by sharing in the argument and debate.
Visiting Lecturers are invited to deliver specialist lectures to enhance the delivery of the units.
Individual Tutorials are used when individual student work is being discussed or the guidance required is specific to one particular student. It is especially important in the dissertation phase and may be face to face, over the telephone, via e-mail or Skype.
Small Group Tutorials enable students to discuss and plan their work in greater detail than is possible with larger groups. It encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in others.
Video Presentations are used to give a more in-depth understanding of a specific issue.
Case Studies are used for detailed discussion of real-life situations.
Demonstrations are normally of a technical nature and are necessary in certain subject areas. Studio / Workshop / Laboratory / Practical Sessions > may be used to enable the creative and practical skill development of the student in an environment which simulates that of industry.
Group and Team Work requires students to operate as a member of a group or team and they usually have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.
Study Trips give students the opportunity to go outside the institute’s environment to enhance their understanding of specific subject material. If assessment is dependent on information collected whilst undertaking the study trip, the trip would be considered mandatory. The cost of study trips can be either the responsibility of the student or on occasion included in the annual study fee. If the visit is within the city students pay for public transport. This will be outlined at the beginning of any unit where such a trip is foreseen.
Pre-Departure Calendar | |
---|---|
June 1 2019 |
Application Deadline Applications accepted after deadline as space permits. |
Within 1 week of acceptance |
SAI Deposit Due $1,500 Confirmation Deposit (applied toward program fee) |
July 1 2019 |
50% of Total Program Fee Due Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date. |
July 15 2019 |
Balance of Total Program Fee Due |
On-Site Calendar | |
---|---|
September 15 2019 |
Program Check-in & SAI Orientation Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in includes a brief program orientation. |
October 01 2019 |
Academic Program Begins |
June 05 2020 |
Graduation & Program End |
Pre-Departure Calendar | |
---|---|
October 1 2019 |
Application Deadline Applications accepted after deadline as space permits. |
Within 1 week of acceptance |
SAI Deposit Due $1,500 Confirmation Deposit (applied toward program fee) |
Coming soon |
50% of Total Program Fee Due Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date. |
Coming soon |
Balance of Total Program Fee Due |
On-Site Calendar | |
---|---|
Coming soon |
Program Check-in & SAI Orientation Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in includes a brief program orientation. |
Coming soon |
Academic Orientation |
Coming soon |
Lectures Begin |
Coming soon |
Exams |
Coming soon |
Final Projects End |
Coming soon |
Final Presentations |
Coming soon |
Graduation & Program End |
Pre-Departure Calendar | |
---|---|
December 1 2019 |
Application Deadline Applications accepted after deadline as space permits. |
Within 1 week of acceptance |
SAI Deposit Due $1,500 Confirmation Deposit (applied toward program fee) |
Coming soon |
50% of Total Program Fee Due Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date. |
Coming soon |
Balance of Total Program Fee Due |
On-Site Calendar | |
---|---|
Coming soon |
Program Check-in & SAI Orientation Students arrive in Milan independently prior to this date and must check in with on-site staff by this day. Check-in includes a brief program orientation. |
Coming soon |
Academic Orientation |
Coming soon |
Lectures Begin |
Coming soon |
Exams |
Coming soon |
Final Projects End |
Coming soon |
Final Presentations |
Coming soon |
Graduation & Program End |
SAI Program Fees* | USD |
---|---|
Application Fee | $125 |
Program Fee Includes tuition, Master’s certificate and SAI Select Services, no housing (see What’s Included). |
$41,800 |
Program Fee: EU Citizens Students who are EU citizens can receive a discount on their program fee. |
Contact SAI |
Optional / Additional Fees: | |
International Mailing Supplement Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner. |
$85 |
*prices are subject to change
Budget | Low Est. | High Est. |
---|---|---|
Airfare to/from Milan |
$900 | $1,500 |
Visa Visa and Permit to Stay fees. |
$300 | $300 |
Books, Supplies & Course Fees |
$200 / course | $300 / course |
Housing SAI can provide recommendations. |
$900 / month | $1,750 / month |
Meals Combination of cooking at home and eating out. |
$600 / month | $1,000 / month |
Personal Expenses | $250 / month | $350 / month |
Transportation within Milan area Public transportation with some taxi rides. |
$100 / month | $250 / month |
Weekend Travel Cost varies greatly by student. |
$300 / month | $1,000 / month |
This is an SAI Select Services Program; it includes the important on-site services!
Pre-departure and Re-entry services
Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.
Passports
Passports should be valid for 3 months after planned departure from Italy.
Student Visas
In accordance with Italian law students studying in Italy for 91 or more days are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.
Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.
SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.