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Istituto Marangoni, Milan
Fall Semester Elective 2021
15 credits
Istituto Marangoni's semester-long programs are designed to expose visiting students to the excitement of the fashion and design world, while helping them develop the practical, creative, and business management skills necessary to flourish in this fast-changing global industry. Students choose from one of the following intensive tracks: Fashion Design, Fashion Business, Fashion Styling & Merchandising, Interior Design, Product Design, and Visual Design. All programs encourage participants to develop their own signature style or ‘visual language’, as well as broadening horizons for personal growth and future career development. Each block-style program yields a total of 15 credits per semester.
Application: now open
Closes: June 15, 2021
Apps accepted on a rolling basis, and after closing as space permits
Application Requirements
Complete online application
Personal statement (300-500 words)
Official transcript
Passport scan (photo page)
Digital photo (passport style)
Portfolio (see Academics)
Current resume
Italian privacy consent form
Highlights
- Learn from talented design professionals renowned in their field.
- Study and find inspiration in one of the design capitals of the world.
- Learn the “Made in Italy” aesthetic, which combines exquisite design with superb craftsmanship.
Program Dates
Late August 2021 – Mid December 2021
Eligibility Requirements
Age: 18+
Academic Year: Junior (3rd year) or above.
Subject Experience: Students must have completed at least one year of a fashion-related program.
Cumulative GPA:* 2.75 (on a 4.0 scale)
English Language:* Non-native English speakers must prove a minimum B2 level proficiency (ELTS:6, TOFEL 80).
* contact SAI if you don’t meet requirements
Fashion Business
Fashion Business & Buying
Fashion Business Communication & Media
Fashion Design
Fashion Styling & Creative Direction
Fashion Styling & Visual Merchandising
Product Design
Fashion Business & Buying
Fashion Business Communication & Media
Fashion Design
Fashion Styling & Creative Direction
Fashion Styling & Visual Merchandising
Product Design
In the unit VISUAL AND EMOTIONAL BRANDING students develop and recognize the theoretical frameworks that are used to explain the complex nature of brands, branding and communication. The unit introduces students to an analysis of the key success factors, customer behavior, and potential pitfalls of brand communication and extension strategies. Students discover the practice of triggering an emotional response and desire, and investigate brand traits that appeal to consumers' emotional needs and aspirations. As part of the unit students be learning the appropriate digital visual frameworks in line with professional and employability standards in emotional branding. They will also evaluate the elements of different types of brand marketing campaigns with a particular focus on luxury brands.
Contact Hours: 75
The unit MARKETING IN THE LUXURY SPHERE aims to develop the ability to critically examine the impact of evolving macro and micro environmental factors on the competitive strategies of luxury fashion companies. Students are able to analyze collated data and marketing information to develop a marketing strategy, as well as understand a set of marketing tools including SWOT / TOWS matrix and strategic fit of luxury products, and call on creative research techniques to support report their own work preparation and presentation. The unit covers the creation, development and implementation of marketing strategies, tailored for a specific business context in the fashion arena. Professional skills such as teamwork, time management and project management, are further developed via the completion of a group project marketing campaign.
Contact Hours: 75
The unit Finance And Management Control provides students with financial and analytical skills in order to evaluate the financial health of a fashion organization, from the perspective of investors, lenders and stakeholders.
Students become familiar with the main components and characteristics of management control systems in order to apply various control system techniques to measure the overall performance of the organization. The unit looks at the preparation of financial plans, budgets and forecasts, as well as financial issues relating to production, logistics, supply chain and retail sales etc.
Students also evaluate the financial and economic performances of an organization, while applying financial theories, techniques and investment analysis for decision making.
Students become familiar with the main components and characteristics of management control systems in order to apply various control system techniques to measure the overall performance of the organization. The unit looks at the preparation of financial plans, budgets and forecasts, as well as financial issues relating to production, logistics, supply chain and retail sales etc.
Students also evaluate the financial and economic performances of an organization, while applying financial theories, techniques and investment analysis for decision making.
Contact Hours: 75
In the unit VISUAL AND EMOTIONAL BRANDING students develop and recognise the theoretical frameworks that are used to explain the complex nature of brands, branding and communication.
The unit introduces students to an analysis of the key success factors, customer behaviour, and potential pitfalls of brand communication and extension strategies. Students discover the practice of triggering an emotional response and desire, and investigate brand traits that appeal to consumers'ÃÂÃÂ emotional needs and aspirations. As part of the unit students be learning the appropriate digital visual frameworks in line with professional and employability standards in emotional branding. They will also evaluate the elements of different types of brand marketing campaigns with a
particular focus on luxury brands.
Fashion Psychology
Interdisciplinary Project
Brand Insight
Fashion Digital Lens
Fashion Promotional Mix
The unit introduces students to an analysis of the key success factors, customer behaviour, and potential pitfalls of brand communication and extension strategies. Students discover the practice of triggering an emotional response and desire, and investigate brand traits that appeal to consumers'ÃÂÃÂ emotional needs and aspirations. As part of the unit students be learning the appropriate digital visual frameworks in line with professional and employability standards in emotional branding. They will also evaluate the elements of different types of brand marketing campaigns with a
particular focus on luxury brands.
Fashion Psychology
Interdisciplinary Project
Brand Insight
Fashion Digital Lens
Fashion Promotional Mix
Contact Hours: 75
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Business & Buying | Course #: FB BB 375 | Open
The unit FINANCE AND MANAGEMENT CONTROL provides students with financial and analytical skills in order to evaluate the financial health of a fashion organisation, from the perspective of investors, lenders and stakeholders. Students become familiar with the main components and characteristics of management control systems in order to apply various control system techniques to measure the overall performance of the organisation. The unit looks at the preparation of financial plans, budgets and forecasts, as well as financial issues relating to production, logistics, supply chain and retail sales etc. Students also evaluate the financial and economic performances of an organisation, while applying financial theories, techniques and investment analysis for decision making.
Finance and Management
Control
Finance and Management
Control
Contact Hours: 75
5.0 Credits
Fashion Business Communication & Media | Course #: FD CM 315 | Open
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Business Communication & Media | Course #: FD CM 350 | Open
The unit EDITORIAL ENVIRONMENT aims to demonstrate how fashion communication companies work in order to communicate
brands and fashion. In fashion writing and digital fashion writing classes, students explore the strategic role of the on and off line editor and the publishing
process. Students learn writing and copy skills required for the development of new projects for advertising and fashion
magazines, covering a range of different communication platforms.
By looking at the history of photography and video students uncover and explore the editorial function within a fashion company,
analyzing different tools of the trade from traditional to digital, as well as content development and editorial project management.
Students are made aware of the synergies with other fashion management areas such as marketing and sales for the success
of an effective editorial activity for luxury products.
brands and fashion. In fashion writing and digital fashion writing classes, students explore the strategic role of the on and off line editor and the publishing
process. Students learn writing and copy skills required for the development of new projects for advertising and fashion
magazines, covering a range of different communication platforms.
By looking at the history of photography and video students uncover and explore the editorial function within a fashion company,
analyzing different tools of the trade from traditional to digital, as well as content development and editorial project management.
Students are made aware of the synergies with other fashion management areas such as marketing and sales for the success
of an effective editorial activity for luxury products.
Contact Hours: 75
5.0 Credits
Fashion Business Communication & Media | Course #: FD CM 375 | Open
Coming Soon
Contact Hours: 75
coming soon
Contact Hours: 80
coming soon
Contact Hours: 80
Coming Soon
Contact Hours: 80
Coming soon
Contact Hours: 80
Coming Soon
Contact Hours: 80
5.0 Credits
Fashion Styling & Creative Direction | Course #: FS CD 365 | Open
Coming Soon
Contact Hours: 75
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Styling & Visual Merchandising | Course #: FS VM 360 | Open
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Styling & Visual Merchandising | Course #: FS VM 365 | Open
Coming Soon
Contact Hours: 75
This theory-based subject presents a panorama of materials, via definition and classification, as well as dealing with the relevant possibilities to apply them within a design environment. Students are given the tools needed to organise the information that can be referred back to production processes and to the product lifecycle, and to identify the organisational and technological solutions best suited to the aims of the project. Particular attention is dedicated to the conditions for sustainable development.
Contact Hours: 15
This practical and theory-based subject provides students with the skills necessary for an effective and conscientious use of modelling software in the creation of a design project. The fields and limits to use of CAD systems will be shown, together with
the use of the same in changing and managing drawings and design projects. The subject also analyses the design layout, complete with the measurements and the techniques to bring higher quality to design drawings, through to professional presentation of the graphic output.
the use of the same in changing and managing drawings and design projects. The subject also analyses the design layout, complete with the measurements and the techniques to bring higher quality to design drawings, through to professional presentation of the graphic output.
Contact Hours: 45
This practical and theory-based subject develops a series of experimental design projects to create design products that are defined using the relevant methods, tools and techniques for research and professional use of creativity. Specific attention is
given to the semantic and expressive values of the design project, understood as an essential linchpin around which to organise the technical and aesthetic complexities of the object.
given to the semantic and expressive values of the design project, understood as an essential linchpin around which to organise the technical and aesthetic complexities of the object.
Contact Hours: 75
Visiting semester students at Marangoni Milan select one of the following tracks:
Fashion Design
This program covers skills in fashion illustration and garment construction, as well as investigating the engaging fashion industry through effective research, the basis to any fashion collection.
Fashion Design & Womenswear
This program focuses on femininity and the changing female silhouette, in order to inject creative flair in the competitive world of womenswear apparel. Classes in fashion illustration design, pattern making, and garment construction guide participants through various stages in the research, design, and style process.
Fashion Design & Accessories
This program teaches design techniques and production methods covering shoes, bags, and fashion collection design, improving skills in areas including illustration, and 2D / 3D design, and production processes and techniques.
Fashion Business
Business professionals must possess a thorough knowledge of the fashion panorama in order to become experts in the ‘business of fashion’. This program covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research.
Fashion Business & Buying
This program covers skills in trends, branding and product lifecycle, as well as investigating contemporary product placement and management control, all within the fast paced fashion industry.
Fashion Business Communication & Media
Communicate, connect and create a ‘buzz’ with consumers through different media techniques and channels. This program looks at key issues in contemporary communication channels, including online and offline tools, video, and printed media using images and successful copy.
Fashion Styling & Creative Direction
This program further develops skills in styling and direction including graphic design, photography, production and set design, as well as broadening horizons for personal growth and future career development. This inspiring program encourages participants to develop new narratives to ensure that what goes in the fashion magazines, appears online or on the catwalk, communicates the right messages, at the right time, and to the right target audience.
Fashion Styling & Visual Merchandising
Learn the ‘art’ of presenting products to ‘attract, captivate, & engage’, and ultimately sell to the fashion consumer. This semester course looks at the dynamics of communication including styling a product, in store display and layout, the use of POS, and successful product presentation. This program aims to strengthen skills in communicating a brand message and identity through styling and display, as well as broadening horizons for personal growth and future career development.
Interior Design
Interpreting space for the way we live. This program takes a contemporary approach to design covering the main areas of contemporary lifestyle interiors: residential, commercial, retail, public spaces, and exhibition design. Participants investigate the ‘identity’ of the given space, taking on-board demands of physical wellbeing, as well performance needs of the space in question. This inspiring program aims to strengthen skills in interior design, combining technical aspects in construction with contemporary design elements, fundamental for the successful management and development of design proposals.
Product Design
Designing luxury furniture, bespoke one-off items, or products for industrial design and commercialization. Semester courses in product design combine a mix of applied manual, technical and digital design skills in order to improve and develop creative talent in design processes, methods, and final product realization. Courses cover key subjects in design, trends, materials, and 3D modeling, as well as contemporary insights in the design process for example, the sociology of design, communicating design, and design anthropology; researching and developing innovative ideas that match the needs and requirements of a client brief, or for the final product user in contemporary design proposals.
Application Portfolio
Students are asked to include the following portfolio with their applications:
- Design programs: 10-20 images showing current work
- Business programs: excerpt from written work
Courses & Schedule
Students choose one of several tracks (see Details & Program Overview) upon applying to the SAI program. Each track is made up of specific courses for a total of 15 credits. Course meeting times vary each week. Students receive a timetable of classes at orientation.
| Pre-Departure Calendar | |
|---|---|
| June 15 2021 |
Application Closes Applications accepted after closing as space permits. |
| Within 1 week of acceptance |
SAI Deposit Due $500 Confirmation Deposit (applied toward program fee) $300 Security Deposit (refundable) |
| May 1 2021 |
50% of Total Program Fee Due Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date. |
| June 1 2021 |
SAI Scholarship Application Deadline Students wishing to apply for an SAI scholarship must have all application items submitted by 11:59pm Pacific Time on this date. |
| July 1 2021 |
Balance of Total Program Fee Due |
| July 1 2021 |
SAI Financial Aid Verification Deadline Students wishing to defer payment until financial aid disbursement must submit the financial aid verification forms to SAI by this date. |
| On-Site Calendar | |
|---|---|
| Coming soon |
Arrival & Housing Check-in Students arrive into the Milan Malpensa Airport (MXP) or Milan Linate Airport (LIN). SAI airport pickup is provided between 10:00am and 3:00pm, and students are transferred to SAI housing. |
| Coming soon |
SAI Orientation Mandatory SAI orientation introduces students to their city while covering safety, policies, housing, and culture. |
| Coming soon |
Academic Orientation & Classes Begin |
| Coming soon |
Fall Break (no class) |
| Coming soon |
Final Exams |
| Coming soon |
Program End & Housing Check-out Students must move out of housing by 10:00am to return home or pursue independent travel. |
| SAI Program Fees* | USD |
|---|---|
| Application Fee | $120 |
| Security Deposit Refundable at the end of the term. |
$300 |
| Program Fee Includes tuition, standard housing and SAI 360° Services (see What’s Included). |
Coming soon |
| Optional / Additional Fees: | |
| Optional Private Room Housing Supplement Private room in a shared apartment, with a shared bathroom. |
Coming soon |
| International Mailing Supplement When applicable, students are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner. |
$90 |
*prices are subject to change
Note: certain SAI-affiliated US universities require specific payment arrangements. These may require that some fees are paid by the student directly to SAI, and other fees are paid to SAI by the affiliated university on behalf of the student. If you attend an SAI-affiliated university please contact your study abroad office or speak with your SAI Admissions Counselor for details.
| Budget | Low Est. | High Est. |
|---|---|---|
| Airfare to/from Milan |
$900 | $1,800 |
| Visa Visa and Permit to Stay fees. |
$250 | $275 |
| Books, Supplies & Course Fees | $100 / course | $200 / course |
| Meals Includes groceries and eating out. |
$600/ month | $1,000 / month |
| Personal Expenses | $250 / month | $350 / month |
| Transportation within Milan Public transportation with some taxi rides. |
$100 / month | $250 / month |
| Weekend Travel Cost varies greatly by student. |
$300 / month | $1,000 / month |
This is an SAI 360° Services Program; it includes our full services!
- Program tuition and U.S. academic credit
- Accommodation in carefully selected student housing
- Airport pickup and transportation on arrival day
- Welcome reception and events
- SAI orientation to the host city and school
- SAI staff on-site dedicated to providing personal assistance
- SAI Viva Experience: frequent cultural activities & trips outside host city
- Student health insurance providing full coverage and medical emergency evacuation
- Access to and assistance with international cell phone plans
- 24-hour on-site emergency support
- Farewell event with all students
Pre-departure and Re-entry services
- US-based admissions counselor assigned to you, providing friendly assistance
- Helpful pre-departure tools and resources
- Online student groups to acquaint you with other SAI students
- Assistance with student visa application
- Assistance with financial aid processing
- Need-based SAI scholarships
- Paid registration fees for national re-entry conferences
- SAI Ambassador Program for SAI alumni, with paid internship opportunities
- SAI alumni network
SAI offers all students the Viva Experience: frequent cultural activities, at no extra cost, for participants to get to know their community, city and country. Following is a sample of the activities included in this program. Please note that actual activities may differ.
Welcome Event
SAI welcomes students to Milan with aperitivi at one of the hidden and local trendy spots in the Naviglii district.
Duomo Rooftop and Milan Walking Tour
Students admire the architecture of the spire-laden Duomo up close as they walk among the buttresses and statues and enjoy a panoramic view of the city from the rooftop. Following the tour, the group discovers the fashion district including the Galleria, Montenapoleone and La Scala.
Lake Como
Students will take a break from the bustling city of Milan and head to nearby Lake Como, which has been a popular retreat for the wealthy since Roman times. The group will first discover Como and then take a ferry to Torno, one of the most beautiful pearls of the Lake.
Wine Tasting
Enoteca Ronchi has been the “wine lounge” in Milan since 1865 and is synonymous with fine wine. Students enjoy an evening of wine tasting in this historic setting.
Cooking Lesson
Students will have the opportunity to learn the secrets of the Italian cuisine and to create their own antipasto, primo and dessert. This experience gives students a taste of the Italian cooking tradition and concludes with eating the 3-course meal together.
Weekend Excursion in Turin
Turin is a city of majesty and sanctity with its own touch of French Flair. Full of Baroque palaces and porticos, surrounded by castles and the majestic Alps, Turin was the home to the Italian royals until it was transformed from royal decadence into an industrial hub when Fiat was founded in 1899. Since hosting the 2006 Winter Olympics, the city is now multicultural with a strong contemporary art and music subculture.
Armani Silos visit
Students will have the opportunity to experience and learn the 40+ years of the designer’s career, including 400 outfits and 200 accessories from Giorgio Armani’s ready-to-wear collections from 1980 to the present.
Chocolate Experience
Students will visit a typical chocolate factory run by the same family for over 100 years. The group will experience a tasting journey through different kinds of “cioccolatini” with an opportunity to experience the real Italian hot chocolate.
Milan Coffee Festival
Students will lget an inside look into the world of Italian coffee and the various ways to prepare it. The activity includes tasting of the different types of Italian coffee.
Visit to La Scala Opera House
SAI students get an exclusive look behind the scenes of one of the most famous opera houses in the world, the Teatro della Scala. The group explores some of the history of this marvelous building, the famous people who have graced its stage and see the set design of the current show.
Farewell Event
Students celebrate the end of a successful term abroad and say their goodbyes over a delicious Italian meal.
Standard Housing: Student apartment
SAI student apartments are convenient and well equipped, with shared occupancy bedrooms (option to upgrade to private bedroom, if available). Typical residences house 2 – 8 students and contain a combination of private and shared bedrooms, kitchen, bathroom and living areas. Furnishings, a washing machine, basic kitchen supplies, bed linens and towels are provided. All apartments are equipped with wireless Internet. Housing assignments are single gender; other housing configurations may be available under limited circumstances. SAI on-site staff is available to respond to any maintenance needs that may arise.
Passports
Passports should be valid for 3 months after planned departure from Italy.
Student Visas
In accordance with Italian law students studying in Italy for 91 or more days are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.
Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.
Other Schools in Milan
About SAI
SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.