Istituto Marangoni, Milan
Spring Semester Elective 2021
15 credits

Istituto Marangoni's semester-long programs are designed to expose visiting students to the excitement of the fashion world, while helping them develop the practical, creative, and business management skills necessary to flourish in this fast-changing global industry. Students choose from one of the following intensive tracks: Fashion Design, Fashion Business, Fashion Styling & Merchandising, Interior Design, Product Design, and Visual Design. All programs encourage participants to develop their own signature style or ‘visual language’, as well as broadening horizons for personal growth and future career development. Each block-style program yields a total of 15 credits per semester.


Application: now open
Closes: November 15, 2020
Apps accepted on a rolling basis, and after closing as space permits

Application Requirements
Complete online application
Personal statement (300-500 words)
Official transcript
Passport scan (photo page)
Digital photo (passport style)
Portfolio (see Academics)
Current resume
Italian privacy consent form

Highlights

  • NOTE: Due to COVID-19 outbreak, UCSC has cancelled its Spring 2021 study abroad programs. Please reach out to SAI Admissions to discuss your options.
  • Study and find inspiration in one of the design capitals of the world.
  • Learn the “Made in Italy” aesthetic, which combines exquisite design with superb craftsmanship.

Program Dates
January 11, 2021 – June 19, 2021


Eligibility Requirements

Age: 18+

Academic Year: Junior (3rd year) or above.

Subject Experience: Students must have completed at least one year of a fashion-related program.

Cumulative GPA:* 2.75 (on a 4.0 scale)

English Language:* Non-native English speakers must prove a minimum B2 level proficiency (ELTS:6, TOFEL 80).

* contact SAI if you don’t meet requirements



Fashion Business
Fashion Business & Buying
Fashion Business Communication & Media
Fashion Styling & Creative Direction
Fashion Styling & Visual Merchandising
Fashion Womenswear

Fashion Business

5.0 Credits
Fashion Business | Course #: FB FB 350 | Open
The unit Marketing In The Luxury Sphere aims to develop the ability to critically examine the impact of evolving macro and micro environmental factors on the competitive strategies of luxury fashion companies.
Students are able to analyze collated data and marketing information to develop a marketing strategy, as well as understand a set of marketing tools including SWOT / TOWS matrix and strategic fit of luxury products, and call on creative research techniques to support report their own work preparation and presentation.

The unit covers the creation, development and implementation of marketing strategies, tailored for a specific business context in the fashion arena. Professional skills such as teamwork, time management and project management, are further developed via the completion of a group project marketing campaign.
Contact Hours: 75
5.0 Credits
Fashion Business | Course #: FB FB 355 | Open
The unit Fashion Lab Project aims to develop a better understanding of the marketing mix and its applications within a fashion context, in line with the new contemporary marketing trends and strategies. The unit looks at both traditional and innovative solutions, while taking into account the impact of new marketing strategies on luxury business models, brand image and consumer behavior.

The students develop an awareness of green marketing and new guerrilla marketing strategies that form part of the current fashion industry panorama.

During the unit students are also asked to critically examine the practice of managing resources and teams, working on project management and development. This unit provides advanced knowledge of new perspectives in marketing strategies, with students approaching key issues in forming, developing and implementing a project, as well as defining an effective time management plan.
Contact Hours: 75
5.0 Credits
Fashion Business | Course #: FB FB 375 | Open
The unit Finance And Management Control provides students with financial and analytical skills in order to evaluate the financial health of a fashion organization, from the perspective of investors, lenders and stakeholders.

Students become familiar with the main components and characteristics of management control systems in order to apply various control system techniques to measure the overall performance of the organization. The unit looks at the preparation of financial plans, budgets and forecasts, as well as financial issues relating to production, logistics, supply chain and retail sales etc.

Students also evaluate the financial and economic performances of an organization, while applying financial theories, techniques and investment analysis for decision making.
Contact Hours: 75

Fashion Business & Buying

5.0 Credits
Fashion Business & Buying | Course #: FB BB 355 | Open
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Business & Buying | Course #: FB BB 360 | Open
Coming soon
Contact Hours: 75
5.0 Credits
Fashion Business & Buying | Course #: FB BB 375 | Open
The unit FINANCE AND MANAGEMENT CONTROL provides students with financial and analytical skills in order to evaluate the financial health of a fashion organisation, from the perspective of investors, lenders and stakeholders. Students become familiar with the main components and characteristics of management control systems in order to apply various control system techniques to measure the overall performance of the organisation. The unit looks at the preparation of financial plans, budgets and forecasts, as well as financial issues relating to production, logistics, supply chain and retail sales etc. Students also evaluate the financial and economic performances of an organisation, while applying financial theories, techniques and investment analysis for decision making.

Finance and Management
Control
Contact Hours: 75

Fashion Business Communication & Media

2.0 Credits
Fashion Business Communication & Media | Course #: FB CM 350 | Open
The unit EDITORIAL ENVIRONMENT aims to demonstrate how fashion communication companies work in order to communicate brands and fashion. In fashion writing and digital fashion writing classes, students explore the strategic role of the on and off line editor and the publishing process. Students learn writing and copy skills required for the development of new projects for advertising and fashion magazines, covering a range of different communication platforms. By looking at the history of photography and video students uncover and explore the editorial function within a fashion company,
analyzing different tools of the trade from traditional to digital, as well as content development and editorial project management. Students are made aware of the synergies with other fashion management areas such as marketing and sales for the success of an effective editorial activity for luxury products.
Contact Hours: 30
5.0 Credits
Fashion Business Communication & Media | Course #: FB CM 360 | Open
The unit LUXURY IMAGE AND BRAND CONSTRUCTION recognises how fashion organisations manage the luxury fashion product,
in order to communicate its luxury essence to the customer, using innovative branding strategies.
Students are made familiar with the different factors and concepts of luxury, combining academic study, with management,
styling, image and brand communication, with a focus on delivering an exceptional customer experience, with specific reference
to the luxury product, in order to gain a global competitive advantage.
The differences between online and offline advertising are also taught: students at the end of the unit demonstrate an ability in
selecting the right medium of communication for creating luxury branding strategies with the ability to connect with customers
in innovative and creative ways.
Contact Hours: 75
5.0 Credits
Fashion Business Communication & Media | Course #: FB CM 375 | Open
coming soon
Contact Hours: 75

Fashion Styling & Creative Direction

5.0 Credits
Fashion Styling & Creative Direction | Course #: FS CD 355 | Open
Coming Soon
Contact Hours: 80
5.0 Credits
Fashion Styling & Creative Direction | Course #: FS CD 360 | Open
Coming soon
Contact Hours: 80
5.0 Credits
Fashion Styling & Creative Direction | Course #: FS CD 365 | Open
Coming Soon
Contact Hours: 75

Fashion Styling & Visual Merchandising

5.0 Credits
Fashion Styling & Visual Merchandising | Course #: FS VM 360 | Open
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Styling & Visual Merchandising | Course #: FS VM 365 | Open
Coming Soon
Contact Hours: 75
5.0 Credits
Fashion Styling & Visual Merchandising | Course #: FS VM 370 | Open
Coming Soon
Contact Hours: 75

Fashion Womenswear

1.0 Credits
Womenswear | Course #: FD WW 350 | Open
The course takes a detailed look at some of the problems with 20th-century and contemporary design, interpreted using a transversal approach. The starting point is a selection of key words that sum up some of the expressive terms, such as colour, shape or mark, freely reinterpreted in the light of different artists and problems that are characteristic of Contemporary Design.
Contact Hours: 15
1.0 Credits
Womenswear | Course #: FD WW 355 | Open
This course aims to explore the practical and sensorial aspect of creating fabric patterns, developing the student' ability to view things three-dimensionally. In the initial stages, the muslins are made up from the paper patterns made in the pattern course.

After the various processes of defect elimination, the garments are then made in the definitive fabric, adapted and presented at fittings worn by by models. This is to be considered an important moment for viewing the garments being made and an occasion for self-criticism on the work performed. Comparison with professionals from the trade will be essential to guarantee suitable technical creation for the products.
Contact Hours: 15
3.0 Credits
Womenswear | Course #: FD WW 360 | Open
By having students create patterns for 3 complete, well-matched women's outfits, the course gives them an opportunity to develop the pattern-making techniques learned previously and use them, on a more advanced level, to experiment with the fashion volumes and shapes of their own personal creative design. This will provide an opportunity to verify the students' skills in moving from the two-dimensional to the three-dimensional aspects of pattern-making.
Contact Hours: 48
3.0 Credits
Womenswear | Course #: FD WW 365 | Open
A course dealing with the processes used to transform materials and completing the transmission of techniques for devising fabrics and fibres creatively. The aim, through technical and creative study, is to explore the full panorama of experimentation in materials and provide essential knowledge of the transformation techniques used on fabrics, such as: dyeing, printing, finishing and embroidery. Manual activities will allow students to get full experience of design methods, refining the basic skills they have already acquired. This will make it possible for them to add to their knowledge of materials and the way these interact with their surroundings.
Contact Hours: 48
3.0 Credits
Womenswear | Course #: FD WW 370 | Open
This course, which is theory based, offers a panorama of the international macro trends through wide-ranging analysis including of the cultural, economic and social areas at their origin. Students will acquire awareness of the costume phenomena that characterise the modern world and through analysis of aesthetics, they will refine their ability to assess what inspires fashion, identifying the desires of the purchaser. The raising of awareness with regard to interpreting images and dealing with critical and analytical processes, makes it possible to enable innovation processes within a product and to bring about the creation of designs in line with industry demand.
Contact Hours: 48
6.0 Credits
Womenswear | Course #: FD WW 375 | Open
This course, which is practical, provides an approach to visual perception as an educational tool for aesthetics and communication. Using a creative design project that combines art and fashion, with a wide-ranging approach, the aim is to create new aesthetic contaminations. The research derived from the main theme will create ideas, concepts and design solutions that can
be used in the creation of an experimental, original collection. A personal interpretation of artistic ideas, where single garments are extrapolated from their context and combined with other areas of study and experimentation.
Contact Hours: 96
1.0 Credits
Womenswear | Course #: FD WW 380 | Open
The aim of the course is to encourage the student towards an approach to pattern making of a technical and creative type, at a higher level for the creation and experimentation in fashion shapes and volumes.

The work concerning the production of ideas mainly follows the construction technique of draping on the mannequin and transposing these forms to the finished fabric. Wide-ranging analysis of materials will make it possible to extend creative possibilities.
Contact Hours: 15

Visiting semester students at Marangoni Milan select one of the following tracks:

Fashion Design
This program covers skills in fashion illustration and garment construction, as well as investigating the engaging fashion industry through effective research, the basis to any fashion collection.

Fashion Design & Womenswear
This program focuses on femininity and the changing female silhouette, in order to inject creative flair in the competitive world of womenswear apparel. Classes in fashion illustration design, pattern making, and garment construction guide participants through various stages in the research, design, and style process.

Fashion Design & Accessories
This program teaches design techniques and production methods covering shoes, bags, and fashion collection design, improving skills in areas including illustration, and 2D / 3D design, and production processes and techniques.

Fashion Business
This program covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research.

Fashion Business & Buying
This program covers skills in trends, branding and product lifecycle, as well as investigating contemporary product placement and management control, all within the fast paced fashion industry.

Fashion Business Communication & Media
Communicate, connect and create a ‘buzz’ with consumers through different media techniques and channels. This program looks at key issues in contemporary communication channels, including online and offline tools, video, and printed media using images and successful copy.

Fashion Styling & Creative Direction
This program further develops skills in styling and direction including graphic design, photography, production and set design, as well as broadening horizons for personal growth and future career development. This inspiring program encourages participants to develop new narratives to ensure that what goes in the fashion magazines, appears online or on the catwalk, communicates the right messages, at the right time, and to the right target audience.

Fashion Styling & Visual Merchandising
Learn the ‘art’ of presenting products to ‘attract, captivate, & engage’, and ultimately sell to the fashion consumer. This semester course looks at the dynamics of communication including styling a product, in store display and layout, the use of POS, and successful product presentation.

Interior Design
Interpreting space for the way we live. This program takes a contemporary approach to design covering the main areas of contemporary lifestyle interiors: residential, commercial, retail, public spaces, and exhibition design. Participants investigate the ‘identity’ of the given space, taking on-board demands of physical wellbeing, as well performance needs of the space in question. This inspiring program aims to strengthen skills in interior design, combining technical aspects in construction with contemporary design elements, fundamental for the successful management and development of design proposals.

Product Design
Designing luxury furniture, bespoke one-off items, or products for industrial design and commercialization. Courses in product design combine a mix of applied manual, technical and digital design skills in order to improve and develop creative talent in design processes, methods, and final product realization. Courses cover key subjects in design, trends, materials, and 3D modeling, as well as contemporary insights in the design process for example, the sociology of design, communicating design, and design anthropology; researching and developing innovative ideas that match the needs and requirements of a client brief, or for the final product user in contemporary design proposals.

Application Portfolio

Students are asked to include the following portfolio with their applications:

  • Design programs: 10-20 images showing current work
  • Business programs: excerpt from written work

Courses & Schedule
Students choose one of several tracks (see Details & Program Overview) upon applying to the SAI program. Each track is made up of specific courses for a total of 15 credits. Course meeting times vary each week. Students receive a timetable of classes at orientation.


Pre-Departure Calendar
November 15 2020
Application Closes
Applications accepted after closing as space permits.
Within 1 week of acceptance
SAI Deposit Due
$500 Confirmation Deposit (applied toward program fee)
$300 Security Deposit (refundable)
November 1 2020
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
November 15 2020
SAI Financial Aid Verification Deadline
Students wishing to defer payment until financial aid disbursement must submit the financial aid verification forms to SAI by this date.
December 1 2020
Balance of Total Program Fee Due

On-Site Calendar
January 11 2021
Arrival & Housing Check-in
Students arrive into the Milan Malpensa Airport (MXP) or Milan Linate Airport (LIN). SAI airport pickup is provided between 10:00am and 3:00pm, and students are transferred to SAI housing.
Coming soon
SAI Orientation
Mandatory SAI orientation introduces students to their city while covering safety, policies, housing, and culture.
January 18 2021
Academic Orientation & Classes Begin
April 2 – 9 2021
Spring Break (no class)
June 18 2021
Classes End
June 19 2021
Program End & Housing Check-out
Students must move out of housing by 10:00am to return home or pursue independent travel.
SAI Program Fees* USD
Application Fee $120
Security Deposit
Refundable at the end of the term.
$300
Program Fee
Includes tuition, standard housing and SAI 360° Services (see What’s Included).
$19,250
Optional / Additional Fees:  
Optional Private Room Housing Supplement
Private room in a shared apartment, with a shared bathroom.
$1,390
International Mailing Supplement
When applicable, students are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
$90

*prices are subject to change

Note: certain SAI-affiliated US universities require specific payment arrangements. These may require that some fees are paid by the student directly to SAI, and other fees are paid to SAI by the affiliated university on behalf of the student. If you attend an SAI-affiliated university please contact your study abroad office or speak with your SAI Admissions Counselor for details.

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,800
Visa
Visa and Permit to Stay fees.
$250 $275
Books, Supplies & Course Fees
$100 / course $200 / course
Meals
Includes groceries and eating out.
$600 / month $1,000 / month
Personal Expenses $250 / month $350 / month
Transportation within Milan area
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI 360° Services Program; it includes our full services!

  • Program tuition and U.S. academic credit
  • Accommodation in carefully selected student housing
  • Airport pickup and transportation on arrival day
  • Welcome reception and events
  • SAI orientation to the host city and school
  • SAI staff on-site dedicated to providing personal assistance
  • Student health insurance providing full coverage and medical emergency evacuation
  • Access to and assistance with international cell phone plans
  • 24-hour on-site emergency support
  • Farewell event with all students

Pre-departure and Re-entry services

  • US-based admissions counselor assigned to you, providing friendly assistance
  • Helpful pre-departure tools and resources
  • Online student groups to acquaint you with other SAI students
  • Assistance with student visa application
  • Assistance with financial aid processing
  • Need-based SAI scholarships
  • Paid registration fees for national re-entry conferences
  • SAI Ambassador Program for SAI alumni, with paid internship opportunities
  • SAI alumni network

SAI offers all students the Viva Experience: frequent cultural activities, at no extra cost, for participants to get to know their community, city and country. Following is a sample of the activities included in this program. Please note that actual activities may differ.

Welcome Event
SAI welcomes students to Milan with aperitivi at one of the hidden and local trendy spots in the Navigli district.

Virtual Finding Your Feet Workshop
Meet with a local counselor who will shares tips for adjusting to life in a new culture.

Virtual Survival Italian Language
Get a head start on overcoming the language barrier! SAI offers Survival Italian lessons that cover basic conversation and useful phrases to start navigating your new home. Learn to ask for directions, shop with local fruit vendors or order a cappuccino at the local cafe. The lessons provide a practical and hands-on approach to learning Italian.

Duomo Rooftop and Milan Walking Tour
Students admire the architecture of the spire-laden Duomo up close as they walk among the buttresses and statues and enjoy a panoramic view of the city from the rooftop. Following the tour, the group discovers the fashion district including the Galleria, Montenapoleone and La Scala.

Day Trip to Pavia
The group will explore the enchanting city of Pavia, full of history and monuments. The group will discover this beautiful city by foot admiring the Strada Nuova and Vittoria Square and then passing by the Visconteo Castle and the Covered Bridge. After a typical local lunch the students will head to explore one of the wonders of Italy: the Certosa di Pavia, the Carthusian Monastery and Complex.

Cooking Lesson
Students will have the opportunity to learn the secrets of Italian cuisine while creating their own antipasto, primo and dessert!

Wine Tasting in Franciacorta and Lake Iseo excursion
Students will learn about Italian sparkling wines in the Franciacorta region by visiting a local producer. After a guided tour of the wine cellars, the group will enjoy a light lunch accompanied by gorgeous award-winning wines. The day ends at Lake Iseo, the Pearl of Italy’s Lake District.

Visit to La Scala Opera House
SAI students get an exclusive look behind the scenes of one of the most famous opera houses in the world, the Teatro della Scala. The group explores some of the history of this marvelous building, the famous people who have graced its stage and see the set design of the current show.

Farewell Event
Students celebrate the end of a successful term abroad and say their goodbyes over a delicious Italian meal.

Standard Housing: Student apartment
SAI student apartments are convenient and well equipped, with shared occupancy bedrooms (option to upgrade to private bedroom, if available). Typical residences house 2 – 8 students and contain a combination of private and shared bedrooms, kitchen, bathroom and living areas. Furnishings, a washing machine, basic kitchen supplies, bed linens and towels are provided. All apartments are equipped with wireless Internet. Housing assignments are single gender; other housing configurations may be available under limited circumstances. SAI on-site staff is available to respond to any maintenance needs that may arise.

Passports
Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 91 or more days are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.

About SAI

SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.