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The Master in Creative Advertising is a joint initiative between NABA and Media Design School, New Zealand. The program begins with an introduction to the basics of creative advertising, from terminology to best practices. Students then develop core skills in copywriting, story telling and art direction, to create advertising campaigns across different types of media. Leading companies challenge the students with workshop briefs designed to give them a working knowledge of advertising context. This program includes a professional internship.
One year; Fall Intake.
Complete online application
Enrollment tasks (see Academics)
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form
June 15, 2017
Apps accepted after deadline as space permits
September 25, 2017 – Late July 2018
Academic: Completed Bachelor’s degree
*contact SAI if you don’t meet requirements
Undergraduate GPA:* 2.5 (on a 4.0 scale)
Language:* Non-native English language speakers must submit IELTS: 6.0+ or equivalent.
Students must complete the following enrollment tasks as part of their application.
Task 1: Write 300 entertaining but informative words about why we should accept you onto this course. You must begin your three hundred words with the phrase “It looks like I just pulverized my hamster with a spatula….”
Task 2: Find an ad that you really love and in 200 words tell us why you like it. In your discussion of the ad you must talk about:
Task 3: Find an ad that you really hate, and again tell us in 200 words why you loathe it. In your discussion of the ad you must talk about:
The program of Master Course in Creative Advertising is workshop-based, supported by seminars, tutorials, lectures, work in progress sessions, critiques and a series of tutored projects. Through a pro-active relationship with the Course Staff and Project Leaders, students will lead their project work and be supported through consultative and advisory tutorial guidance.
The Master in Creative Advertising, is dedicated to all graduated students who desire to deepen their knowledge of the advertising creation process through an exploration of its contemporary manifestations, particularly its evolution from the classic “mass advertising” era (one-to-many communication) to a more compelling “personal” and interactive age (one- to-one communication), that has been fostered by the development of the internet and new media.
The fulcrum of teaching, as well as the methodology of the research, is experimentation with creative storytelling, designed as a multi-media connection able to evolve the apparent chaos of contemporary communication into a project that is not just functional, but also attractive, distinctive and seductive.
A project that should be once ductile and cross-disciplinary (literature, cinema, television, radio, music, posters, animation, video games, internet, digital world and social media) and supported by a solid communication insight process, which will forge creative expertise in contemporary and future advertising.
Aims & Objectives
The Academic Master program graduates top-level profiles specialized in the field of contemporary creative advertising arts. The Academic Master in Creative Advertising is a program where students learn how to create advertising campaigns that people notice, enjoy, share and pass around. It covers all contemporary media, from traditional arts through to digital and more interactive environments. The aim is to prepare students for creative problem solving and strategic thinking beyond the technologies involved. With this purpose, the course has been designed to enable students to analyze, develop and present valid solutions to specific business/ communicative problems. The focus of the course will be on creative thinking, on generation of ideas and on the roles of creative team (copywriter and art director) approaching the marketing communication industry.
A main purpose is to engender in students the practice of managing and filtering information (a core value in modern communication) with a mix of functional and creative criteria, to finally turn it into a precise and interesting presentation art that is relevant to those who are meant to receive it.
The course also aims at developing sophisticated and complete understanding of appropriate research methodologies and insights as used in Creative Advertising projects, providing a platform for inter and cross-disciplinary working, team-working and cultural interaction.
Upon successful completion of the course, the student will:
Degree & Certification
Students enrolling in the Master in Creative Advertising, will develop core skills in copywriting, story telling and art direction, to create advertising campaigns across different types of media. In addition to the Media Design School Certificate of Recognition, graduates will also receive an Academic Master Degree awarded by NABA Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education.
About Media Design School: Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees for emerging creative industries including a bachelor degrees in the fields of 3D Animation, Media Design, Visual Effects, Game Art and Game Programming. Media Design School alumni have gone on to work with companies such as DreamWorks, Pixar, BBDO and Saatchi & Saatchi, as well as working on major productions such as The Hobbit and Avatar.
Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:
For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.
*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.
The Master’s degree is divided into four main steps. For a full description of the program structure see Creative Advertising Master’s Degree.
Detox, the introduction course
The Workshop Series, a real problem-solving factory
Internship, much beyond the academic level
Portfolio building and final master project
|June 15 2017
Applications accepted after deadline as space permits.
|Within 1 week of acceptance
||SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
|May 1 2017
||50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the date of acceptance.
|May 12 2017
||NABA Scholarship Application Deadline|
|June 6 2017
||NABA Scholarship Awards Announced|
|July 1 2017
||Balance of Total Program Fee Due|
|September 25 2017
||Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with onsite staff by this day. Check-in includes a brief program orientation.
||NABA Academic Orientation
NABA orientation includes academic policies and information, as well as opportunities for students to get to know each other and meet professors.
||Workshop 1 Begins|
||Workshop 1 Ends|
||Workshop 2 Begins|
||Workshop 2 Ends|
||Workshop 3 Begins|
||Holiday Break (no class)|
||Workshop 3 Ends|
||Workshop 4 Begins|
||Workshop 4 Ends|
||Exams & Final Project Orientation|
||Final Projects Begin|
||Final Projects End|
||Graduation & Program End|
|SAI Program Fees*||USD|
Includes tuition, Master’s degree and SAI Select Services, no housing (see What’s Included).
|Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
|Optional / Additional Fees:|
|International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
*prices are subject to change
|Budget||Low Est.||High Est.|
|Airfare to/from Milan
Visa & Permit to Stay fees
|Books, Supplies & Course Fees
||$200 / course||$200 / course|
SAI can provide recommendations.
|$800 / month||$1,500 / month|
Combination of cooking at home and eating out.
|$600 / month||$1,000 / month|
|Personal Expenses||$250 / month||$350 / month|
|Transportation within Milan area
Public transportation with some taxi rides.
|$100 / month||$250 / month|
Cost varies greatly by student.
|$300 / month||$1,000 / month|
This is an SAI Select Services Program; it includes the important on-site services!
Pre-departure and Re-entry services
Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.
Passports should be valid for 3 months after planned departure from Italy.
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.
Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.
SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.