Nuova Accademia di Belle Arti
Creative Advertising Master's Degree 2018/19
One Year

The Master in Creative Advertising is a joint initiative between NABA and Media Design School, New Zealand. The program begins with an introduction to the basics of creative advertising, from terminology to best practices. Students then develop core skills in copywriting, story telling and art direction, to create advertising campaigns across different types of media. Leading companies challenge the students with workshop briefs designed to give them a working knowledge of advertising context. This program includes a professional internship.


Degree Length
One year; Fall Intake.

Application Requirements
Complete online application
Enrollment tasks (see Academics)
Personal statement
Curriculum vitae/Resume
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form

Application Deadline
June 15, 2018
Apps accepted after deadline as space permits

Program Dates
Late September 2018 – Late July 2019


Eligibility Requirements

Age: 18+

Academic: Completed Bachelor’s degree

*contact SAI if you don’t meet requirements

Undergraduate GPA:* 2.5 (on a 4.0 scale)

Language:* Non-native English language speakers must submit IELTS: 6.0+ or equivalent.



Enrollment Tasks
Students must complete the following enrollment tasks as part of their application.

Task 1: Write 300 entertaining but informative words about why we should accept you onto this course. You must begin your three hundred words with the phrase “It looks like I just pulverized my hamster with a spatula….”

Task 2: Find an ad that you really love and in 200 words tell us why you like it. In your discussion of the ad you must talk about:

  • What you think the ad is saying about the product, service or idea that it is advertising.
  • The type of person you think the ad is talking to.

Task 3: Find an ad that you really hate, and again tell us in 200 words why you loathe it. In your discussion of the ad you must talk about:

  • What you think the ad is trying to say about the product, service or idea that it is advertising.
  • The type of person you think the ad is trying to talk to.

Program Overview
The program of Master Course in Creative Advertising is workshop-based, supported by seminars, tutorials, lectures, work in progress sessions, critiques and a series of tutored projects. Through a pro-active relationship with the Course Staff and Project Leaders, students will lead their project work and be supported through consultative and advisory tutorial guidance.

The Master in Creative Advertising, is dedicated to all graduated students who desire to deepen their knowledge of the advertising creation process through an exploration of its contemporary manifestations, particularly its evolution from the classic “mass advertising” era (one-to-many communication) to a more compelling “personal” and interactive age (one- to-one communication), that has been fostered by the development of the internet and new media.

The fulcrum of teaching, as well as the methodology of the research, is experimentation with creative storytelling, designed as a multi-media connection able to evolve the apparent chaos of contemporary communication into a project that is not just functional, but also attractive, distinctive and seductive.

A project that should be once ductile and cross-disciplinary (literature, cinema, television, radio, music, posters, animation, video games, internet, digital world and social media) and supported by a solid communication insight process, which will forge creative expertise in contemporary and future advertising.

Aims & Objectives
The Academic Master program graduates top-level profiles specialized in the field of contemporary creative advertising arts. The Academic Master in Creative Advertising is a program where students learn how to create advertising campaigns that people notice, enjoy, share and pass around. It covers all contemporary media, from traditional arts through to digital and more interactive environments. The aim is to prepare students for creative problem solving and strategic thinking beyond the technologies involved. With this purpose, the course has been designed to enable students to analyze, develop and present valid solutions to specific business/ communicative problems. The focus of the course will be on creative thinking, on generation of ideas and on the roles of creative team (copywriter and art director) approaching the marketing communication industry.

A main purpose is to engender in students the practice of managing and filtering information (a core value in modern communication) with a mix of functional and creative criteria, to finally turn it into a precise and interesting presentation art that is relevant to those who are meant to receive it.

The course also aims at developing sophisticated and complete understanding of appropriate research methodologies and insights as used in Creative Advertising projects, providing a platform for inter and cross-disciplinary working, team-working and cultural interaction.

Learning Outcomes
Upon successful completion of the course, the student will:

  • understand the importance of the creative thinking in contemporary advertising approach;
  • develop a strong “problem-solving” research and insight methodology;
  • assume the principles used for a valid creative strategy plan within the most advanced marketing environment;
  • experience creative writing and creative design;
  • evaluate and critically discuss the concept of an advertising idea and its application;
  • recognize the basic design and creative principles for different media and different communication scenarios;
  • gain experience from participating in real international case studies and workshops;
  • develop teamwork and creative presentation skills;
  • manage and deploy creative and effective advertising campaigns.

Degree & Certification
Students enrolling in the Master in Creative Advertising, will develop core skills in copywriting, story telling and art direction, to create advertising campaigns across different types of media. In addition to the Media Design School Certificate of Recognition, graduates will also receive an Academic Master Degree awarded by NABA Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education.

About Media Design School: Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees for emerging creative industries including a bachelor degrees in the fields of 3D Animation, Media Design, Visual Effects, Game Art and Game Programming. Media Design School alumni have gone on to work with companies such as DreamWorks, Pixar, BBDO and Saatchi & Saatchi, as well as working on major productions such as The Hobbit and Avatar.

Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:

  • Translation into Italian (by certified translator) of the student’s High School Diploma*
  • Translation into Italian (by certified translator) of the student’s High School Academic Transcripts*
  • Translation into Italian (by certified translator) of the student’s Bachelor Degree*
  • Translation into Italian (by certified translator) of the student’s Undergraduate Academic Transcripts*
  • “Dichiarazione di valore in loco” (Declaration of Value) of the student’s High School Diploma & Bachelor Degree. (The “Dichiarazione di valore in loco” is the document attesting that the study qualification obtained in the student’s country of residence is valid for accessing Italian Universities or Academies)

For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.

*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.

The Master’s degree is divided into four main steps. For a full description of the program structure see Creative Advertising Master’s Degree.

Detox, the introduction course

The Workshop Series, a real problem-solving factory

  • Workshop 1: Printed in memory – Printed and below-the-line advertising (magazine, newspaper, direct advertising, billboard and more)
  • Workshop 2: The great persuasion –  Broadcast communication (radio-cinema-tv-video-multimedia and more)
  • Workshop 3: interactive, iterative, informative – One-to-one communication (direct marketing, information management, online, social and more)
  • Workshop 4: mixin’ the mix – enriched communication systems (media coordination and declination, message fine- tuning, guerrilla marketing, special events, promotions, brand awareness)

Internship, much beyond the academic level

Portfolio building and final master project


Pre-Departure Calendar
June 15 2018
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
Coming soon
NABA Scholarship Application Deadline
May 1 2018
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
Coming soon
NABA Scholarship Awards Announced
July 1 2018
Balance of Total Program Fee Due

On-Site Calendar
Coming soon
Program Check-in & SAI Orientation
Students arrive in Milan independently prior to this date and must check in with onsite staff by this day. Check-in includes a brief program orientation.
Coming soon
NABA Academic Orientation
NABA orientation includes academic policies and information, as well as opportunities for students to get to know each other and meet professors.
Coming soon
Lectures Begin
Coming soon
Lectures End
Coming soon
Workshop 1 Begins
Coming soon
Workshop 1 Ends
Coming soon
Workshop 2 Begins
Coming soon
Workshop 2 Ends
Coming soon
Workshop 3 Begins
Coming soon
Holiday Break (no class)
Coming soon
Workshop 3 Ends
Coming soon
Workshop 4 Begins
Coming soon
Workshop 4 Ends
Coming soon
Exams & Final Project Orientation
Coming soon
Internships Begin
Coming soon
Easter Holiday
Coming soon
Internships End
Coming soon
Final Projects Begin
Coming soon
Exams
Coming soon
Final Projects End
Coming soon
Final Presentations
Coming soon
Graduation & Program End
SAI Program Fees* USD
Application Fee $125
Program Fee
Includes tuition, Master’s degree and SAI Select Services, no housing (see What’s Included).
Coming soon
Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
Contact SAI
Optional / Additional Fees:
International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
$85

*prices are subject to change

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,500
Visa
Visa & Permit to Stay fees
$300 $300
Books, Supplies & Course Fees
$200 / course $300 / course
Housing
SAI can provide recommendations.
$800 / month $1,500 / month
Meals
Combination of cooking at home and eating out.
$600 / month $1,000 / month
Personal Expenses $250 / month $350 / month
Transportation within Milan area
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Select Services Program; it includes the important on-site services!

  • Academic Master’s Degree awarded by Nuova Accademia di Belle Arti (NABA)
  • Certificate of Recognition awarded by Media Design School
  • Program tuition
  • Student health insurance providing full coverage and medical emergency evacuation
  • SAI orientation to the host city and school
  • SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

  • Admissions counselor assigned to you, providing friendly assistance throughout your study abroad experience
  • Helpful pre-departure tools and resources
  • Assistance with student visa application
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports
Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.

About SAI

SAI Programs is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.