Università Cattolica del Sacro Cuore
Summer 6 weeks III 2018
9 Credits

Visiting students spend 6 weeks in the heart of the bustling city, completing three back-to-back 2 week courses for a total of 9 credits. The unique course options include titles like New Frontiers in Brand Communication and Consumer Engagement, Entrepreneurship, and Sustainable Foods.

Application Deadline
March 27, 2018
Apps accepted after deadline as space permits

Application Requirements
Complete online application
Personal statement (300-500 words)
Official transcript
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form


  • Classes include weekly site visits
  • Course highlight: Sustainable Food and Green Communication, a new perspective

Program Dates
June 10, 2018 – July 21, 2018

Eligibility Requirements

Age: 18+

Academic Year: Sophomore (2nd year) or above

* contact SAI if you don’t meet requirements

Cumulative GPA:* 2.75 (on a 4.0 scale)

English Language:* Non-native English language speakers must submit TOEFL: 79+ or IELTS: 6+, or proof of attending school in English for 3+ years.

Business Studies
Cultural Studies
Fashion and Design
International Relations
Marketing, Media, Communication

Business Studies

3.0 Credits
Business Studies | Course #: IB/EC 320 | Section: 2 | Open
Pre-requisite: Principles of economics
The aim of this course is to analyze the key factors that affect the competitive position of a nation by investigating the economic forces that drive trade integration and how globalization is changing the macroeconomic scenario. The course will give some answers on the most important questions related to the international economy. What drives the competitiveness of nations? Are emerging nations competing unfairly due to lower wages? Should we be scared of Chinese competitiveness? What is the role played by multinationals in the world economy? What explains the current stalemate in the world trading system? How trading rules can be modified to help poorer countries to grow faster? What are the causes of the European debt problem? What are the likely consequences? The course will provide answers to these and other questions by mixing economic theory with facts and case studies. A strong emphasis will be placed on the role of government and international institutions in regulating trade and financial flows and in setting the needed standards.

*Global Leaders Certificate Program approved course
Contact Hours: 45
3.0 Credits
Business Studies | Course #: IB/MG 340 | Section: 1 | Open
The global economic crisis has threaten the accessibility of youth to easy-to-get and secure job positions in large, multinational companies. Such a rest in the labor market does constitute a major challenge in the Italian context. Within such a difficult context, entrepreneurship is emerging as one of the most powerful responses as an effective and valuable professional career alternative.

The entrepreneurial process and its main output the creation of Small and Medium Enterprises are at the core of this course. During the course students will discuss case studies of Italian firms, get familiarity with the Italian entrepreneurial environment and deepen their understanding of possible business models alternatives. Moreover, in order to get a more intensive experience about Italian economic system, two field visits will be organized. This course leverages on great interaction, which is enhanced through in-and-out-of-class-assignments and discussion.

The learning goals of the course are:
a) to explore the main dimensions of entrepreneurship;
b) to point out the main issues related to running a business, with a specific focus on SMEs;
c) to get familiar with the main dimensions of a successful business model;
d) to deepen knowledge about some peculiar Italian sectors.
Contact Hours: 45
3.0 Credits
Business Studies | Course #: IB/MG 350su | Section: 3 | Open
This course deals with the concepts of social and eco and environmental entrepreneurship, which are receiving increasing attention from all over the globe with no exception in Italy. In this course, the Italian trend of establishing and scaling up entrepreneurial initiatives with social and environmental purposes is presented and analyzed through case studies, guest speakers and field visits to selected Italian best practices.
Contact Hours: 45

Cultural Studies

3.0 Credits
Cultural Studies | Course #: CU 300 | Section: 1 | Open
Italian food and wine are probably as famous as Italy's artistic and historical assets: you'll be surprised by the history behind the food, and how strictly related to the culture and heritage of an area a wine or a dish can be. Food is one of the cornerstones of Italian culture and even if times are changing and life is more and more frenetic, Italians still find a great pleasure in sitting at a table, at home or at the restaurant, and share a good meal together: this is because to the people of Italy, Italian food and wine are part of their culture and, very often, also of their own family history. Italian cuisine can be difficult to define, as recipes, tastes, ingredients and cooking styles vary enormously from region to region. One thing that most people will agree on though is that it is one of the richest and most delicious cuisines in the world.
The aim of this course is to introduce students to Italian culinary traditions and provide them with the opportunity to take part in "hands-on" cooking lessons under the guidance of one of Cattolica chefs.
Contact Hours: 45
3.0 Credits
Cultural Studies | Course #: SO/LT 300 | Section: 2 | Open
From its local origins in Sicily, the Mafia has become a global phenomenon and a widespread model of organized crime that threatens and corrupts the international economy, political systems and social environments. Yet film, television and literature have shown a continued fascination of the Mafia which has often been portrayed with romantic and even heroic connotations.

In this course we will explore the representations of the Mafia in Italy through literature, film, and television; in the 20th and 21st centuries. Combining the analyses of historians, sociologists, and intellectuals, along with the testimonies of victims, we will challenge the stereotypes through which cultural productions envision the Mafia, and more importantly, we will explore how the Mafia envisions the world, in particular what is its ethics, its relationships with law, politics, business and finance, its ideas of femininity and masculinity, its portrayals of children. Examining both the visions on and by the Mafia through cultural, socio-political, and historical perspectives, this course aims to deconstruct the mythological eye and instead form an analytical eye with which to investigate and better understand the Mafioso universe and power, and the cultural Italian identity as well.

Contact Hours: 45

Fashion and Design

3.0 Credits
Fashion | Course #: IB/CM 300 | Section: 1 | Open
Pre-requisite: The course is introductory to fashion brand management and does not require any previous knowledge of those businesses. A basic knowledge of strategy, management, brand management and strategic marketing is a facilitating factor.
The course provides an overview of the luxury & fashion industry. The aim of the course is to address the main strategic and managerial characteristics related to luxury & fashion with a global focus, analyzing the new challenges that luxury & fashion are facing nowadays: the digital and the sustainability revolution.

Course objectives can be synthesized as follows:
- To get acquainted with the concept of luxury and fashion brand management
- To understand the main differences among the market segments
- To understand strategies at the level of product, distribution and communication;
- To analyze the new challenges that are reshaping nowadays the luxury & fashion: the digital challenge (social media communication, eCommerce) and sustainability.
Contact Hours: 45

International Relations

3.0 Credits
International Relations | Course #: TBA 3 | Section: 2 | Open
The course aims to provide students with essential tools to understand some of the most pressing issues in contemporary international order, in its relation to world order, from an international relations theory perspective. Upon successful completion of the course, students will be familiar both from a theoretical and empirical perspective with the features and working mechanisms of the main models of international order. In addition, students will be aware of the main concepts of the most established approaches in International Relations Theory and will be able to employ them to interpret some of the main issues in contemporary international politics. Finally, they will be familiar with some of the most important issues shaping contemporary politics and the contemporary international order.
Contact Hours: 45

Marketing, Media, Communication

3.0 Credits
Communication | Course #: TBA 5 | Section: 3 | Open
The course aims at introducing the student to the main theories and the latest trends related to the field of consumer behavior: target market, needs, values. After a short introduction on psychological an sociological perspectives, the students will have to face and apply the consumer behavior theories in the fields of marketing and corporate communication. Contents are designed to encourage students to reflect on consumer response to marketing actions: exposure, attention, perception and decision making. Throughout practical projects the students will conduct customer researches for a specified product category. The aim of the research will be to deliver detailed customer profiles of the resulting segments and to draw conclusions about appropriate marketing communications strategies. Focuses on the principal methodological and technical options of qualitative research, the principal theories and tools of qualitative research, consumer-based marketing research techniques such as surveys and focus groups, on different stakeholders and on e-marketing will be part of the course.
Contact Hours: 45
3.0 Credits
Marketing | Course #: CM/MK 300 | Section: 1 | Open
The course provides an overview of the latest trends in the brand communication scenario and the role experience, emotions and entertainment play in building consumer-brand relationships. A particular focus will be given on content marketing, storytelling, autofiction and social media to discover how innovative and unconventional brand communication initiatives can support brands in engaging and activating consumers as dialogical partners. Contents are designed to encourage students to reflect on current dramatic changes in the field of consumer- brand relationships from a humanistic perspective, and to enact these changes in their own communication projects.
Contact Hours: 45
3.0 Credits
Marketing | Course #: TBA 1 | Section: 2 | Open
The course provides an immersive experience in which students can approach the communication world as professionals, but in the comfort zone of a University course. The first week will prepare the students to approach the successive real experience of one communication brief
and communication roles simulations. In this week, group assignments on essays and surveys, and company visit will introduce the immersive experience. The course will provide also an overview of the latest trends in the brand communication scenario and the role experience, emotions, and entertainment play in building consumer-brand relationships. On this section, they will do a midterm theoretical exam on two open ended questions.

Then they will receive a complete and real communication brief: a traditional or digital communication job to be done on market analysis, strategic goals, creative proposals for one or more of this following communication fields: adv, PR, events, tvc or viral videos for socials, below the line campaigns.

They will do their brainstorming with the agency professionals. Then they will have two days - followed by
professor Vitulli (who has been a creative copywriter senior and strategist for 20 years and now is a creative consultant) – and supported by one or more of the agency creatives, to prepare the final presentation. So, they will work also on the effectiveness of a presentation: how to prepare it in a “wow effect” way to support the creative contents.

They will present their job to the agency/company and they will receive an immediate feedback on the
presentation and in a follow up a detailed, professional qualitative evaluation (what the agency really will do to answer to this real brief and a check about which one of their ideas could be really “used”) together with the final grade.
Contact Hours: 45
3.0 Credits
Marketing | Course #: TBA 2 | Section: 3 | Open
The contents of this course are designed to allow students to learn how to approach a complete creative process:
how to judge the quality of a creative brief and get the information you need for your work, how to approach to
comm goals, brainstorming, relationship between art and copy and advertising concepts, how to structure the
content and to sustain a message across multiple executions and media, how to create concise and impactful
copy using consumers’ insights.

As the course is thoroughly practical, students will learn how to develop consistent, original and creative idea throughout writing exercises and real case-studies introduced by guest speakers from advertising and social conversation agencies or from companies/institutions, so to follow the process from start to finish, so to taste the energizing and competitive mood which is typical of creative environment and so to understand how to develop a unique style of copywriting
Contact Hours: 45
3.0 Credits
Media | Course #: CM/SO 300 | Section: 2 | Open
Television, advertising and music have had and still have great influence on everyday life, habits and behavior in Italy. Since its beginning in 1954, television molded popular culture; in the 1980s advertising proposed a new lifestyle for a generation and music provided the ever changing sound track for youngsters and adults. The course will focus on these three different industries that will be studied from the point of view of history and theory, and from a practical and productive perspective.
Contact Hours: 45

Courses & Registration
UCSC courses are held Monday – Friday. SAI students enroll in three back-to-back 2 week intensive courses. Upon applying to the SAI program, students will select preliminary courses. Section 1 indicates courses held during the first 2 weeks of the session, section 2 indicates courses offered during the middle 2 weeks of the session, while section 3 corresponds to the courses offered during the last 2 weeks. Course selection will be finalized during the official course registration period.

Pre-Departure Calendar
March 27 2018
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposits Due
$500 Confirmation Deposit (applied toward program fee)
$300 Security Deposit (refundable)
March 12 2018
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the date of acceptance.
March 15 2018
SAI Scholarship Application Deadline
Students wishing to apply for an SAI scholarship must have all application items submitted by 11:59pm Pacific Time on this date.
April 11 2018
Balance of Total Program Fee Due
April 11 2018
SAI Financial Aid Verification Deadline
Students wishing to defer payment until student loan disbursement must submit the financial aid verification forms to SAI by this date.
May 11 2018
SAI Pre-Departure Form Due

On-Site Calendar
June 10 2018
Arrival & Housing Check-in
Students arrive into the Milan Malpensa Airport (MXP) or Milan Linate Airport (LIN). SAI airport pickup is provided between 10:00am and 3:00pm, and students are transferred to SAI housing.
June 11 2018
UCSC & SAI Orientation
Mandatory UCSC and SAI orientations introduce students to their city while covering academics, safety, policies, housing, and culture. Students also complete their registration.
June 12 2018
First Session Classes Begin
June 22 2018
First Session Classes End and Final Exams1
June 26 2018
Second Session Classes Begin
July 6 2018
Second Session Classes End and Final Exams
July 10 2018
Third Session Classes Begin
July 20 2018
Third Session Classes End and Final Exams
July 21 2018
Program End & Housing Check-out
Students must move out of SAI housing by 10:00am to return home or pursue independent travel.
SAI Program Fees* USD
Application Fee $100
Security Deposit
Refundable at the end of the term.
Program Fee: 6 weeks / 9 credits
Includes tuition, standard housing and SAI Signature Services (see What’s Included).
Optional / Additional Fees:
Optional Private Room Housing Supplement: 6 weeks
Private room in a shared apartment, with a shared bathroom.
International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.

*prices are subject to change

Note: certain SAI-affiliated US universities require specific payment arrangements. These may require that some fees are paid by the student directly to SAI, and other fees are paid to SAI by the affiliated university on behalf of the student. If you attend an SAI-affiliated university please contact your study abroad office or speak with your SAI Admissions Counselor for details.

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,200
Books, Supplies & Course Fees
$100 / course $215 / course
Includes groceries and eating out.
$400 / month $800 / month
Personal Expenses $350 / month $450 / month
Transportation within Milan
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Signature Services Program; it includes our full services!

  • Program tuition and U.S. academic credit
  • Accommodation in carefully selected student housing
  • Airport pickup and transportation on arrival day
  • Student health insurance providing full coverage and medical emergency evacuation
  • Cell phone rental with free incoming calls and texts while in host country
  • SAI staff on-site dedicated to providing personal assistance
  • SAI orientation to the host city and school
  • Frequent SAI cultural activities and day trips
  • 24-hour on-site emergency support

Pre-departure and Re-entry services

  • Admissions counselor assigned to you, providing friendly assistance throughout your study abroad experience
  • Helpful pre-departure tools and resources
  • Online student groups to acquaint you with other SAI students
  • Assistance with student visa application if needed
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI Ambassador Program for SAI alumni, with paid internship opportunities
  • SAI alumni network

SAI offers activities, at no extra cost, for students to get to know their community, city and country. Following is a sample of the activities included in this program. Please note that actual activities may differ.

Welcome Event
SAI welcomes students to Milan with aperitivi at one of the hidden and local trendy spots in the Naviglio district.

Duomo Rooftop and Milan Walking Tour
Students admire the architecture of the spire-laden Duomo up close as they walk among the buttresses and statues and enjoy a panoramic view of the city from the rooftop. Following the tour, the group discovers the fashion district including the Galleria, Montenapoleone and La Scala.

Lake Como Day Trip
Students take a break from the bustling city of Milan and head to nearby Lake Como, which has been a popular retreat for the wealthy since Roman times. The group takes in the beautiful scenery on a boat ride backdropped by the snow-capped Alps, and then takes the funicular for a beautiful view of the lake and Bergamo Alps.

Wine Tasting
Enoteca Ronchi has been the “wine lounge” in Milan since 1865 and is synonymous with fine wine. Students enjoy an evening of wine tasting in this historic setting.

Farewell Event
Students celebrate the end of a successful term abroad and say their goodbyes over a delicious Italian meal.

Standard Housing: Student apartment
SAI student apartments are convenient, clean, and well equipped, with shared occupancy bedrooms (upgrade to private bedroom available). Typical residences house 2 – 8 students and contain a combination of private and shared bedrooms, kitchen, bathroom and living areas. Furnishings, a washing machine, basic kitchen supplies, bed linens and towels are provided. All apartments are equipped with wireless Internet. SAI on-site staff is available to respond to any maintenance needs that may arise.

Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law U.S. students studying in Italy for 90 days or more are required to obtain a student visa. Therefore all U.S. students do not require a student visa for this program. Non-US nationals should consult their local Consulate for information on student visa requirements.

About SAI

SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.