Summer 4 weeks I 2027

Digitalization as globalization in the early XXI century, implies new customers, new communication channels and of course a new language: coding. The demand for coding skills is skyrocketing, and not only for developers, programming is playing a bigger role in every career path. This course is designed as an introduction to help you acquire the right set of skills to understand and develop yourself as a coder. For those that may not be interested in becoming a coder but has interest in Digital Business, coding is the perfect tool to understand which is the mindset needed to work in a digitalized company in the XXI century.

The industry of events has notably changed in recent years. Not only through the diversification of types of events but also because of their growing complexity, global scale, and their impact on overall marketing strategies. In this context, companies are using events as a new promotional tool and also as a to build awareness.

This program has the intention to successfully lead the participants through the world of events, making them understand the keys and difficulties in events planning and management and setting the basis for the development of successful events.

As far as the Tourism Business is concerned, gastronomy has become an asset and reference over the last few years. At present, Spain has ascended towards a landmark of global trends, predominantly thanks to the awareness and leadership of its chefs. At the same time the food service sector has been targeting the optimization of its processes and the intensification of customer loyalty. The program intends to train students to be able to permanently adapt themselves to the market’s demands through new methods of catering and originality, quality, and rapid adaptation of culinary delights. Students will participate in lecture style classes as well as workshops in order to develop skills in theoretical, practical and applicable ways.

The program is focused on the concepts which are crucial for the successful and constant professional development, such as: efficient communication styles, negotiation techniques, teamwork, leadership skills, stress control, rational organization, creativity and innovation. The main aim of the program is to enable the participants and provide them with the essential tools and strategies to compete in professional environments of the XXI century.

We are not living an Era of change but a change of Era. A new social paradigm defines the lines of action in the way we are doing business in the XXI century. The appearance of disruptive technology as World Wide Web or Mobile technology has broken the old structures of industrial economy created 200 years ago. The new paradigm demands a revolution in the way of doing business. The speed of change and growth of technology make us move towards an always in Beta world where the most demanded skills in the labor market will be the capacity of change and digital innovation. The program aims to help students develop the key skills to transform and adapt business to the digital Era.

This program will help participants understand the key role played by the service sector in the globalized economy and will be delivered in two modules: Marketing of Services from Strategy to Commercialization, and Strategies to Improve Loyalty and Revenue. Increasingly, governments and businesses are forced to continuously rethink their tourism marketing strategies in order to stay competitive. One essential component to staying competitive is developing successful marketing and sales initiatives in relation to the tourism industry. Accordingly, this program will cover the following subject areas: Retail Sales and Management, Communication at the Sales Level, Revenue Management, and E-Commerce.

This programs main objective is to introduce students to the industry of sports from a business management point of view. As the pace of modern life accelerates, the society of 21st century recovers a Roman motto mens sana in corpore sano. The awareness about the importance of doing sports is growing, acting as a powerful driver for one of the most prolific and dynamic industries, which involves: organization of sports events, sports club management, facilities profitability, tourism destination development, design of mixed activities, co-products creation, etc. Due to its diverse and quickly-changing nature, the sports industry gives endless opportunities for business.

ObjectivesProvide students with the tools and knowledge needed to successfully develop the skills required for the design of culinary-restaurant products and services.Ensure proper implementation of an innovative project of these products and services.Analyze experiences, cases and trends in the culinary-restaurant field.Discover where business ideas come from.Analyze consumer behavior.Know how to assess the possibilities of success.Reflect on the aspects that can make a project feasible.Obtain the ability to develop an innovative project with regards to the design of a new product or service for a given market.Measure the customer experience in the development of projects.Learn to generate systems of assessment for the projected innovation.Recognize and identify the competitive spaces in the culinary-restaurant industry, their characteristics and ways in which they develop business.Acquire a broad perspective of consumer behavior as a fundamental basis for decisions.To establish appropriate marketing strategies. Services marketing adapted to the restaurant business.Through a business plan, work on strategies, actions, and means that a business project needs to be more successful.Identify business models of different companies in the culinary sector.