Summer 4 weeks II 2027

This course deals with the concepts of social and environmental entrepreneurship, which are receiving increasing attention from all over the globe with no exception in Italy. In this course, the Italian trend of establishing and scaling up entrepreneurial initiatives with social and environmental purposes is presented and analyzed through case studies, guest speakers and field visits to selected Italian best practices.Course contentsa. Setting the boundaries of social and eco entrepreneurshipb. The main social and environmental issuesc. Opportunity recognition in the social and environmental sectorsd. Most successful social and eco entrepreneurship business modelse. Strategies for scaling up the impactThe learning goals of the course are: To become familiar with the notion of social and eco entrepreneurship To develop a deep sensitivity and knowledge towards the most critical social and environmentalissues which affect Italy and Europe To acquire an entrepreneurial mind-set in order to overcome such issues

Contemporary international processes of change have underlined Italys sensitiveness to international dynamics and interests, highlighting his nature of political border between Eastern (Russia and China) and Western (the United States) international Great Powers; between Northern (Europe) and Southern regions (the Middle East and North Africa); between developed and developing countries; between the decline of the West and the rise of the Rest. How have contemporary international processes influenced Italian politics? Is international disorder disordering the Italian social and political order? The Italian case highlights, on the one hand, contemporary international issues arising from the process of transition of international power and its related governance structures and, on the other hand, institutions and internal patterns of adaptation and transformation of internal political and social structures.Upon successful completion of the course, students will have a solid grasp of the basics of Italian political and social structures; they will be familiar with the most important issues in the contemporary Italian debate, and aware of processes of change in its political constituencies, parties and stakeholders, foreign policies, and identities. In addition, they will have a knowledge on how contemporary international and intra-State political and social structures relate to and influence each other.

The course will introduce students to the magic world of the director superstar Federico Fellini, who influenced the art of cinema all over the world.Here’s a quotation from American director David Lynch, to give an example of how influential Fellini was to international directors: “If I had to choose films that represent, for me, examples of perfect filmmaking, the first would be 8_, for the way Federico Fellini managed to accomplish with film what mostly abstract painters do namely, to communicate an emotion without ever saying anything in a direct manner, without ever explaining anything, just by a sort of sheer magic.”After meeting the Master, students will discover the main trends and filmmakers in contemporary Italian cinema. Since cinema is a mirror to our world, students will learn a lot about contemporary Italian society through the seventh art.

The course aims at introducing the student to the main theories and the latest trends related to the field of consumer behavior: target market, needs, values. After a short introduction on psychological an sociological perspectives, the students will have to face and apply the consumer behavior theories in the fields of marketing and corporate communication. Contents are designed to encourage students to reflect on consumer response to marketing actions: exposure, attention, perception and decision making. Throughout practical projects the students will conduct customer researches for a specified product category. The aim of the research will be to deliver detailed customer profiles of the resulting segments and to draw conclusions about appropriate marketing communications strategies. Focuses on the principal methodological and technical options of qualitative research, the principal theories and tools of qualitative research, consumer-based marketing research techniques such as surveys and focus groups, on different stakeholders and on e-marketing will be part of the course.

The close relationship between the mind and body, when well understood, can lead to more effective clinical interventions in both psychology and medicine. Research and clinical practice have demonstrated that techniques that consider the body and its connection to the mind—such as relaxation techniques, contemplative practices, and mindfulness-based approaches—offer significant therapeutic benefits. Additionally, scientific research on the promotion of the placebo effect has highlighted how the mind can positively influence clinical outcomes. By integrating these approaches, clinicians can enhance treatment efficacy, promote holistic healing, and improve overall patient well-being.