Summer 2 weeks I 2027

This course will help students gain a foundational understanding of Artificial Intelligence (AI), including its history and basic concepts. They will learn about the principles and applications of Business Intelligence (BI) and predictive analytics in business, as well as developing comprehension of the workings and current applications of generative AI in business.

During this course, students will develop the following competences: understand the Luxury-of-today: Balancing between legacy, sustainability and the willingness to shift paradigms; appreciate the key specificities of the luxury business in terms of product, services and managerial practices; investigate specific Luxury segments, and grasp the key aspects of Luxury brand management, the impact of the digital, the new Luxury customers segmentation and the main business models.