June 14, 2024

Marketing applied to Luxury

The targets of this course are to give to the students a global overview of Visual Merchandising (VM) and its important impact through the discovery of VM techniques. The program is a mix between academic theory highlighted by workshops/case studies and out-of-classroom experience, including visits to luxury boutiques in different fields : Fashion, Shoes, Leather goods and Accessories, Beauty and Perfumes, Food and beverages, watches and jewelry.

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June 14, 2024

Luxury Brand Management

Managing a fashion & luxury brand is a challenging task, which requires a careful balance between creativity and design as well as brand image and corporate objectives. Nevertheless, the relationship between fashionand luxury is not an easy one. In fact, luxury goods are timeless, finely crafted to express rarity and exclusivity. On the other hand, fashion is all about newness, constant change and ephemeral time.

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