June 14, 2024

Luxury Brand Management

Managing a fashion & luxury brand is a challenging task, which requires a careful balance between creativity and design as well as brand image and corporate objectives. Nevertheless, the relationship between fashionand luxury is not an easy one. In fact, luxury goods are timeless, finely crafted to express rarity and exclusivity. On the other hand, fashion is all about newness, constant change and ephemeral time.

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June 14, 2024

Luxury Retail

This course is an introduction to the luxury retail industry. After identifying the key elements of luxury, the course will highlight the evolution of the customer experience and will focus on the changes in consumer demand and technology. The course seeks to boost students creativity and to point out the importance of the customer relationship management.

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