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In the Master in Luxury Brand Management program, students learn how to help luxury brands develop meaningful values, powerful messaging, and memorable customer experiences. Participants analyze individual and social behavior of customers and apply insights to plan new products for a luxury collection, create fashion editorials, or design compelling displays of luxury goods.
One year; Fall & Spring Intakes
Complete online application
Personal statement (300-500 word essay)
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form
Fall Intake: June 15
Spring Intake: November 1
Apps accepted after deadline as space permits
Fall Intake: Late August – Mid July
Spring Intake: Late January – Late January
Academic: Completed Bachelor’s degree
*contact SAI if you don’t meet requirements
Undergraduate GPA:* 2.5 (on a 4.0 scale)
English Language:* Non-native English language speakers must submit IELTS: 5.0+ or equivalent.
Program Aims & Objectives
The Master in Luxury Brand Management program prepares students to manage the delicate balance between creativity and business for luxury brands. Students will learn how brand’s purpose and offer can fit within a broader demographic, sociological and cultural landscape. Tomorrow’s luxury brand managers will investigate the emerging values attached to the concept of luxury. Students will realize how branding is science and art, logic and emotions. They will practice how to recognize customer individual behaviors and social patterns, and uncover powerful insights to support luxury brands in developing strong point of views, meaningful values, strong emotional connections, through engaging and memorable experiences.
Moreover, Domus Academy ensures that students attending the academy become aware of the great opportunities surrounding them, such as the fact that Milan is an international and design-oriented city with a lot of famous design studios and agencies, research labs, trade fairs and companies. Students at Domus Academy come from about 50 different countries and this fact makes it an international school where different cultures can be met; Domus Academy is part of an international network of universities and the faculty of the academy are internationally renowned professionals in their field.
Upon successful completion of the program, students will have:
Degree & Concentration
Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR). The Academic Master’s Degree is validated through NABA, Nuova Accademia di Belle Arti Milano. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma.
Domus Academy’s accreditation has helped build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team.
Domus Academy’s accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree.
The Master in Luxury Brand Management aims to equip students with skills and abilities to become Luxury brand manager, product manager, marketing manager, communication & PR manager, or branding & marketing consultant.
Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:
For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.
*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.
The program is organized in four main modules lasting eight weeks each that include courses and workshops, followed by an 8 week internship period and a final portfolio presentation. For a full description of the program structure see Luxury Brand Management Master’s Degree.
Core Workshops – Required
Elective Workshop – Choose one
The Professional Experience is the final step of a process in which students, thanks to a one-to-one tutorship, receive a deep and balanced evaluation of their skills and aspirations, in order to build a career, which fits their aims. There are three kinds of Professional Experiences:
|SAI Program Fees*||USD|
Includes tuition, Master’s degree and SAI Select Services, no housing (see What’s Included).
|Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
|Optional / Additional Fees:|
|International Mailing Supplement
Students residing outside the U.S. are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.
*prices are subject to change
|Budget||Low Est.||High Est.|
|Airfare to/from Milan
Visa and Permit to Stay fees.
|Books, Supplies & Course Fees
||$200 / course||$200 / course|
SAI can provide recommendations.
|$800 / month||$1,500 / month|
Combination of cooking at home and eating out.
|$600 / month||$1,000 / month|
|Personal Expenses||$250 / month||$350 / month|
|Transportation within Milan area
Public transportation with some taxi rides.
|$100 / month||$250 / month|
Cost varies greatly by student.
|$300 / month||$1,000 / month|
This is an SAI Select Services Program; it includes the important on-site services!
Pre-departure and Re-entry services
Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.
Passports should be valid for 3 months after planned departure from Italy.
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.
Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.
SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.