Aims & Objectives
The Master in Fashion Styling & Visual Merchandising program blends the approach and competences of the visual merchandiser with those owned by the fashion stylist, to nurture a new professional profile: the visual fashion brand communicator, whose scope encompasses lookbooks, advertising campaigns, editorials, website, social media, but also multi-sensorial retail concepts. Students will learn how to convey unique brand values and identity through powerful storytelling and to create an appealing visual language through photo and video shootings, visual merchandising strategies for window and in-store displays.

Moreover, Domus Academy ensures that students attending the academy become aware of the great opportunities surrounding them, such as the fact that Milan is an international and design-oriented city with a lot of famous design studios and agencies, research labs, trade fairs and companies. Students at Domus Academy come from about 50 different countries and this fact makes it an international school where different cultures can be met; Domus Academy is part of an international network of universities and the faculty of the academy are internationally renowned professionals in their field.

Learning Outcomes
Upon successful completion of the program, students will have:

• Acquired advanced knowledge of Fashion Culture, Fashion System, Fashion Stylist, Visual Merchandising and Fashion Trends;
• Properly contextualized the movements, styles and theories of modern and contemporary Fashion in their respective periods;
• Developed an advanced critical awareness of the evolution of the Fashion Stylist’s role as a practitioner;
• Gained critical awareness of the key role of the Visual Merchandiser in the Fashion System;
• Understood and acquired the necessary tools in order to create a visual strategic language for a Fashion brand.
• Gained critical awareness of the specific expressive languages pertaining to channels such as the web, video, photography and the new emerging media.
• Demonstrated an advanced theoretical, analytical and critical approach towards relevant issues related to a specific segment in the Fashion Stylist, Visual Merchandising and Brand Communication field;
• Developed the ability to be critical and self-critical as well as being creative.

Degree & Certification
Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR). The Academic Master’s Degree is validated through NABA, Nuova Accademia di Belle Arti Milano. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma.

Domus Academy’s accreditation has helped build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Domus Academy’s accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree.

Career Opportunities
The aim of the Master is to make the participants able to pursue a career as a Fashion Stylist or a Visual Merchandiser, starting their own business or working for fashion companies advertising agencies, TV, as a celebrity assistants, and in all areas involving visual communication.

Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:

• Translation into Italian (by certified translator) of the student’s High School Diploma*
• Translation into Italian (by certified translator) of the student’s High School Academic Transcripts*
• Translation into Italian (by certified translator) of the student’s Bachelor Degree*
• Translation into Italian (by certified translator) of the student’s Undergraduate Academic Transcripts*
• “Dichiarazione di valore in loco” (Declaration of Value) of the student’s High School Diploma & Bachelor Degree. (The “Dichiarazione di valore in loco” is the document attesting that the study qualification obtained in the student’s country of residence is valid for accessing Italian Universities or Academies)

For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.

*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.

The program is organized in four main modules lasting eight weeks each that include courses and workshops, followed by an 8 week internship period and a final portfolio presentation. For a full description of the program structure see Fashion Styling and Visual Merchandising Master’s Degree.

Core Workshops – Required

• Fashion Styling Workshop
• Retail And Visual Merchandising Workshop

Elective Workshop – Choose one

• Fashion Brand Management Workshop
• Fashion Buying Workshop

Courses

• Fashion Culture
• Fashion Marketing & Management
• Integrated Communication Strategy

Professional Experience
The Professional Experience is the final step of a process in which students, thanks to a one-to-one tutorship, receive a deep and balanced evaluation of their skills and aspirations, in order to build a career, which fits their aims. There are three kinds of Professional Experiences:

• Internship in a Company/Firm: the students will be hosted in a work environment developing assigned real projects.
• Field Learning Experience: a work project carried out on campus in collaboration with a company and supervised by a project leader. The students will approach contemporary themes and explore a wide range of design subjects in a multidisciplinary environment.
• Entrepreneurship Module: an entrepreneurial journey in order to develop business and managerial skills. The students will be given a specific toolbox of frameworks and approaches both in theory and practice. In all cases during this crucial phase students are mentored on a step-by-step basis, and acquire the fundamental experience of dealing with the real world, with real business and with the people working in the field.

*prices are subject to change

This is an SAI Select Services Program; it includes the important on-site services!

• Academic Master’s Degree awarded by Nuova Accademia di Belle Arti (NABA)
• Master’s Diploma from Domus Academy
• Program tuition
• Student health insurance providing full coverage and medical emergency evacuation
• SAI orientation to the host city and school
• SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

• Admissions counselor assigned to you, providing friendly assistance throughout your study abroad experience
• Helpful pre-departure tools and resources
• Assistance with student visa application
• Assistance with financial aid and loan processing
• Paid registration fees for national re-entry conferences
• SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports
Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.