Nuova Accademia di Belle Arti
Creative Advertising Master's Degree
One Year

Students in this one-year master’s program will develop core skills in copywriting, storytelling, and art direction so they can create advertising campaigns across various types of media. Graduates will develop the skills necessary to launch careers in art direction and copywriting in creative agencies worldwide.

Degree Length
One year; Fall Intake.

Application Requirements
Complete online application
Enrollment tasks (see Academics)
Personal statement
Curriculum vitae/Resume
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form

Application Deadline
June 15
Apps accepted after deadline as space permits

Program Dates
September – July

Eligibility Requirements

Age: 18+

Academic: Completed Bachelor’s degree

*contact SAI if you don’t meet requirements

Undergraduate GPA:* 2.5 (on a 4.0 scale)

Language:* Non-native English language speakers must submit IELTS: 6.0+ or equivalent.

Enrollment Tasks
Students must complete the following enrollment tasks as part of their application.

Task 1
Find an ad that you really love and in 200 words tell us why you like it. In your discussion of the ad you must talk about:

  • What you think the ad is saying about the product, service or idea that it is advertising.
  • The type of person you think the ad is talking to.

Task 2
Find an ad that you really hate, and again tell us in 200 words why you loathe it. In your discussion of the ad you must talk about:

  • What you think the ad is trying to say about the product, service or idea that it is advertising.
  • The type of person you think the ad is trying to talk to.

Program Overview
The program initially focuses on the basics of creative advertising – from terminology to project logics – through theory and practice. After which, students will attend a series intensive workshops aimed at creating genuine campaigns with leading companies and sector professionals, while enriching their professional portfolios. To further enhance their portfolios, students will also be encouraged to participate in prestigious international creative competitions. Upon completing the workshops, students will be offered the opportunity to undertake work placements.

For more academic details, please review the NABA Postgrad Brochure.

Degree & Certification
Eligible graduates will receive an Academic Master’s Degree awarded by NABA Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research.

Declaration of Value
In order to receive the Academic Master Degree at the completion of the program students holding a non-Italian Bachelor Degree are required to have their degree validated prior to starting the program. In order to do so, students must contact the Italian Embassy or Consulate in the country where the degree was issued in order to ask for the so called “perfezionamento documenti”, consisting of:

  • Translation into Italian (by certified translator) of the student’s High School Diploma*
  • Translation into Italian (by certified translator) of the student’s High School Academic Transcripts*
  • Translation into Italian (by certified translator) of the student’s Bachelor Degree*
  • Translation into Italian (by certified translator) of the student’s Undergraduate Academic Transcripts*
  • evaluate and critically discuss the concept of an advertising idea and its application;
  • recognize the basic design and creative principles for different media and different communication scenarios;
  • gain experience from participating in real international case studies and workshops;
  • develop teamwork and creative presentation skills;
  • manage and deploy creative and effective advertising campaigns.

For a complete list of Italian representative authorities worldwide please see here. The legalized and translated documents, as well as the “Dichiarazione di valore in loco” will be issued to the student.

*Please Note: All Consulates vary and they may have slightly different requirements. You must contact the Consulate, which holds jurisdiction where the diploma/degree issuing school is located.

SAI Program Fees* USD
Application Fee $125
Program Fee
Includes tuition, Master’s degree and SAI Select Services, no housing (see What’s Included).
Contact SAI
Program Fee: EU Citizens
Students who are EU citizens can receive a discount on their program fee.
Contact SAI
Optional / Additional Fees:  
International Mailing Supplement
When applicable, students are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.

*prices are subject to change

Budget Low Est. High Est.
Airfare to/from Milan
$900 $1,500
Visa & Permit to Stay fees
$300 $300
Books, Supplies & Course Fees
$200 / course $300 / course
SAI can provide recommendations.
$800 / month $1,500 / month
Combination of cooking at home and eating out.
$600 / month $1,000 / month
Personal Expenses $250 / month $350 / month
Transportation within Milan area
Public transportation with some taxi rides.
$100 / month $250 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Select Services Program; it includes the important on-site services!

  • Academic Master’s Degree awarded by Nuova Accademia di Belle Arti (NABA)
  • Certificate of Recognition awarded by Media Design School
  • Program tuition
  • Student health insurance providing full coverage and medical emergency evacuation
  • SAI orientation to the host city and school
  • SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

  • Admissions counselor assigned to you, providing friendly assistance throughout your study abroad experience
  • Helpful pre-departure tools and resources
  • Assistance with student visa application
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies, as well as school-provided apartments. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 90 days or more are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.

About SAI

SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.