Fashion Marketing & Communications Master’s Course
9 months

The Fashion Marketing & Communications Master’s course is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximizing a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing.

Application Requirements
Completed online application
Personal statement
Curriculum vitae/resume
Digital portfolio (see Academic Info)
Official Undergraduate Degree transcript
Copy of Undergraduate Degree
Passport scan (photo page)
Digital photo (passport style)
Italian privacy consent form
Interview with course leader

Degree Length
9 months

Application Deadline
June Intake: March
January Intake: October

Apps accepted after deadline as space permits

Program Dates
June Intake: June – March
January Intake: January – September

Eligibility Requirements

Age: 18+

Academic: Completed Bachelor’s degree

*contact SAI if you don’t meet requirements

Undergraduate GPA:* 2.5 (on a 4.0 scale)

English Language:* Non-native English language speakers must submit IELTS: 5.6+ or equivalent.

Digital Portfolio
Students must submit a digital portfolio as part of their completed application. The portfolio should accurately reflect the applicant’s current skill level and creative identity. In addition, the portfolio should be adapted to the specific program of interest.

Master’s Course Details
Taught by instructors from the industry and featuring international guest lecturers, Fashion Marketing & Communications is a practically oriented course with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential learning exercises: a visit to Pitti Uomo and to Milan Fashion Week.

Lessons take place from January to October or June to February and amount to a total of 700 contact hours. English language proficiency and attendance are required. Candidates will be selected after an enrolment questionnaire and an interview with the course’s leading teacher.

Career Opportunities
A career as a Marketing & Communications Manager, whether it is in a company, an online or paper publication, or an advertising agency, requires a logical character and the ability to organize a big quantity of data. It also requires a stroke of genius that makes the difference, as long as marketing formulas are never infallible.

The program is divided into three areas: Fashion, Marketing and Communications. These areas take concrete form in the following modules:

Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital Styling; Strategic Planning & Copywriting; Account Management; Events, PR & Press Office; Media Buying & Planning; Advertising.

Fashion Marketing & Communications also features an extensive program of seminars and guest lectures such as: Fashion Writing & Journalism; Editorial Content Management; Fashion Blogging; Web Content Curation; Photography and Video Making; Visual Display; Packaging; Public Speaking Techniques.

Pre-Departure Calendar
October 1 2020
Application Deadline
Applications accepted after deadline as space permits.
Within 1 week of acceptance
SAI Deposit Due
$1,500 Confirmation Deposit (applied toward program fee)
October 7 2020
50% of Total Program Fee Due
Students who are accepted and submit SAI deposits after this date will have an amended pay schedule. Either 50% or 100% of Program Fee will be due within 5 business days, based on the deposit payment date.
November 6 2020
Balance of Total Program Fee Due

On-Site Calendar
January 4 2021
Program Check-in & SAI Orientation
Students arrive in Florence independently prior to this date and must check in with on-site staff by this day. Check-in includes a brief program orientation.
Coming soon
Academic Orientation
Coming soon
Lectures Begin
Coming soon
Coming soon
Final Projects End
Coming soon
Final Presentations
September 19 2021
Graduation & Program End
SAI Program Fees* USD
Application Fee $140
Program Fee
Includes tuition, Master’s diploma and SAI Select Services, no housing (see What’s Included).
Coming soon
Optional / Additional Fees:  
International Mailing Supplement
When applicable, students are charged an international mailing supplement to ensure visa paperwork arrives in a timely manner.

*prices are subject to change

Budget Low Est. High Est.
Airfare to/from Florence
$950 $1,300
Visa & Permit to Stay Fees
$300 $300
Books, Course Fees & Supplies
$50 / course $100 / course
SAI can provide recommendations.
$1,200 / month $2,500 / month
Includes groceries and eating out.
$650 / month $800 / month
Personal Expenses $300 / month $400 / month
Transportation within Florence
Public transportation with some taxi rides.
$100 / month $175 / month
Weekend Travel
Cost varies greatly by student.
$300 / month $1,000 / month

This is an SAI Select Services Program; it includes the important on-site services!

  • Academic Master’s Diploma awarded by Polimoda
  • Program tuition
  • Student health insurance providing full coverage and medical emergency evacuation
  • SAI orientation to the host city and school
  • SAI staff on-site providing assistance as needed and 24-hour emergency support

Pre-departure and Re-entry services

  • US-based admissions counselor assigned to you, providing friendly assistance
  • Helpful pre-departure tools and resources
  • Assistance with student visa application
  • Assistance with financial aid and loan processing
  • Paid registration fees for national re-entry conferences
  • SAI alumni network

Housing is not included in SAI Select Services Programs. However, your SAI Admissions Counselor will be happy to provide you with information and recommendations for local housing agencies. Students who do not have prior housing arrangements should begin speaking with their Admissions Counselor as soon as possible.

Passports should be valid for 3 months after planned departure from Italy.

Student Visas
In accordance with Italian law students studying in Italy for 91 or more days are required to obtain a student visa. Those with Italian/EU citizenship are exempted. Non-US nationals should consult their local Consulate for information on student visa requirements.

Students must appear in person at the Italian Consulate to present their student visa application. Our Student Visa Office is available to assist students in getting ready for the appointment; SAI provides student visa consulting for all our students at no cost.