“Tell Me a Story”
Danielle, Student Ambassador
January 4, 2017

Studying abroad as a fashion merchandising student was an amazing opportunity for me. I took a visual merchandising class during my time abroad, which is something that I could see myself doing for the rest of my life. My professor was so knowledgeable and really sparked my interest even more about the visual aspects of the fashion industry.

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            Hanging the teacups

Our class final project was called “Tell Me a Story.” We had to create a window display that could be displayed in FUA’s fashion boutique, FLY. The winner of the competition would have their display up in the window for a month. We were paired up with random people in our class, so that presented a challenge with trying to come up with ideas for our display.

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Putting the window display in the window

Once in our groups, there were so many ideas flowing about how to present a story in the form of a window display. We came to the consensus of “Coffee Date.”  We choose this story because of the importance Italians put on enjoying espresso and a cup of coffee. Two friends meeting for coffee and catching up on their lives with one another seemed like the perfect story to tell. I was studying abroad with my best friend and it just seemed more than relatable to our situation of studying abroad and meeting new friends.

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 Incorporating teacups into the     display creatively

When it came time to present our idea to the panel of judges, we won! Our idea had won. I felt extremely proud that we had won and that our window display was going to come alive in an actual Italian boutique in Florence. It was an amazing opportunity that I will be forever proud of.

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  Visual display in window of FLY        

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Danielle Moffa
Danielle Moffa
Indiana University of Pennsylvania

“My personal experience abroad was one that I will never forget. I learned more in those 4 months than I could have ever imagined. Everything was so amazing over there and I am so happy I was able to experience it.”

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About SAI

SAI is dedicated to providing academic and cultural learning experiences abroad that enhance global awareness, professional development and social responsibility. We concentrate our programs in Europe, with a focus on in-depth learning of individual European countries and their unique global role in the geopolitical economy, humanities, and in the arts.